Role
GAIN- Performance- Creative Strategist (GERMAN SPEAKING)
Location: Spain
Hybrid - Based in Barcelona
What You'll Be Doing
This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You'll identify winning ad concepts, analyze creative performance data, and turn insights into actionable briefs and feedback. You'll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.
Key Responsibilities
- Analyze paid media performance to identify creative trends, winning ads, and areas for improvement.
- Conduct research to support concept ideation and ensure cultural and brand relevance with performance in mind.
- Translate insights into clear, actionable briefs for design, UGC, and editing teams.
- Maintain a feedback loop on asset performance to inform future iterations.
- Collaborate with UGC creators, designers, and video editors to bring creative concepts to life.
- Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized.
- Adapt creative for different platforms and placements as needed.
- Maintain professional, friendly, and transparent communication with clients, acting as an extension of their team.
- Collaborate with paid media teams and the client lead to shape creative strategies aligned with overall client objectives.
- Work closely with the Creative Strategy team, Head of Creative, Creative Director, and designers, with a positive, solutions-focused, team-oriented mindset.
- Approach collaboration with openness to feedback; contractors are treated as integral to the team, and your feedback and input are valued and encouraged.
Qualifications
- 2+ years in creative strategy or performance marketing.
- Fluent in German, written and spoken, to support clients in the German market.
- Strong working knowledge of Meta Ads Manager and paid media creative performance metrics.
- Proven experience writing creative briefs and turning performance insights into clear next steps.
- Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube).
- Excellent communication skills—able to clearly articulate ideas, direction, and feedback.
- Experience working with or managing UGC creators and creative freelancers is a plus.
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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