MISSION
Responsible for leading, understanding and optimizing all companies traffic channels at Iberia level, designing an online acquisition strategy with a continuous customer focus, ensuring a data-driven approach to all paid media initiatives and proposing new partners to achieve media goals.
RESPONSABILITIES
- Design the traffic qualification strategy at Iberia level to achieve media objetives, in close collaboration with the Digital Manager. Alignment with key teams: budget aligment with Finance Teams, Strategy alignment with central guidelines and Local Offer, Marketing and E-commerce teams.
- Lead the day-to-day relationship with the digital agencies: campaign briefing, implementation and follow-up.
- Demonstrate proficiency in Tool Management: expertise in Business Manager of Meta and TikTok, Google Ads, DV360 and Campaign Manager.
- Optimization of all traffic channels, conducting in-depth analysis of paid media campaign performance to identify trends and opportunities.
- Weekly and Monthly Reporting to internal stakeholders (Local and Central teams), providing actionable insights and recommendations.
- Supervise and promote the correct implementation of tags/pixels to ensure accurate data collection for reporting and traffic behavior analysis (campaigns/ web/ landings).
- Oversee App marketing initiatives, including performance tracking, reporting, and developing action plans to drive app acquisition and engagement.
- Continuous focus on customer analysis and qualified acquisition leveraging data to propose new channels of traffic generation.
- Follow up of SEO project to ensure alignment and synergy with Traffic Strategy.
- Budget & finantial Follow-Up: managing allocation and spend of the paid media budget in close collaboration with the finance team. Track and manage invoices from media suppliers.
INTERNAL STAKEHOLDERS
All Departments
EXTERNAL STAKEHOLDERS
EXPERIENCE / ABILITIES
4 years experience or more in agencies or similar digital marketing roles
RESULTS ORIENTED
ANALYTICAL CAPACITY
COMMUNICATION
ORGANIZATION AND PRIORITIZATION
SEEKER TRENDS/ BEST PRACTICES
IT TOOLS
GOOGLE ANALYTICS (REPORTING, TAG MANAGER..), GOOGLE ADS, FACEBOOK ADS MANAGER, ADSERVERS
MICROSOFT OFFICE
Proficient in Microsoft Excel & Powerpoint
LANGUAGES
High Level English (C1), other languages like French and/or Portuguese are a plus
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