Your Mission: Architect and lead the strategic framework, technical vision, and governance for all lower funnel media activities, with a primary focus on Retail Media. As a senior technical authority, you will report directly to the Country Media Director, ensuring L'Oréal's investment is at the forefront of transactional media innovation and data‐driven performance.About The Role Full-Commerce Strategy & Technical Governance: Define and spearhead the technical roadmap for lower funnel, transactional, and e‐commerce media across Retailer Search (Amazon Advertising, Criteo, CitrusAd), Social Commerce, Affiliates, and Conversion‐Oriented Programmatic.Establish advanced measurement and attribution protocols to ensure ROAS/iROAS efficiency across all transactional touchpoints.
Amazon & AMC (Amazon Marketing Cloud) Technical Lead: Act as the market's subject‐matter expert (SME) for Amazon Advertising.Lead the governance of Amazon Marketing Cloud (AMC), defining SQL‐based query roadmaps, 1P data integration strategies, and the activation of advanced insights to drive high‐value audience targeting.
Divisional Advisory & Eventing Framework: Provide technical consultancy to Divisional leads to accelerate their performance priorities.Develop and refine a multi‐divisional "Mega‐Event" framework (Black Friday, Prime Day, etc.) focused on real‐time bidding optimization, inventory management, and cross‐brand synergy.
Technical Partnerships & Tech Stack Optimization: Spearhead the technical workstreams of Joint Business Partnerships (JBP) with major partners (Amazon, Google, Meta).Maximize the exploitation of Google Marketing Platform (SA360, GA4) and retailer‐specific technology to enhance audience segmentation and precision targeting.
Performance Transformation & Advanced Upskilling: Orchestrate Performance Media upskilling initiatives and "tribe animation," elevating the technical literacy of the broader digital community, brands, and agencies.
Main KPIs Execution Excellence: Optimization of ROAS and reduction of friction in the conversion funnel.Data Maturity: Successful deployment of 2P Retailer Data and AMC signal activation.Advanced Reporting: Implementation of automated performance dashboards and API integrations.JBP Technical Milestones: Delivery of innovation pilots and technical betas agreed upon with partners.About You Experience & Seniority 5 to 8 years of solid experience in Performance Media or E‐commerce Media roles within top‐tier agencies or leading advertisers (FMCG/Tech background preferred).Proven track record of managing large‐scale budgets and leading complex digital transformation projects.Key Technical Skills Platform Mastery: Expert‐level knowledge of Amazon Advertising (Console & DSP) and AMC.Search & Programmatic Expertise: Deep understanding of Search Ads 360 (SA360), Criteo, and major DSP architectures.Media Analytics & Data Engineering: Proficiency in Google Analytics 4 (GA4), data visualization tools (Looker, PowerBI, or Tableau), and the ability to interpret complex attribution models (MMM, MTA).Cookieless Readiness: Technical understanding of 1P data activation, privacy sandboxes, and the evolving digital identity landscape.Personal Competencies The Hybrid Strategist: A profile that bridges the gap between high‐level business goals and complex technical implementation.Technical Influencer: Strong ability to defend technical strategies before Senior Management (GMs, CDOs) and non‐technical stakeholders.Innovation Catalyst: Proactive mindset, constantly seeking early access to Beta products and new retailer data capabilities.Integrator: A bridge‐builder capable of co‐creating technical workflows between Brands, Divisions, Data teams, and external Agencies.
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