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Digital media planner (madrid)

Madrid
Publicis Groupe España
Publicada el 30 abril
Descripción

Company DescriptionPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries.
Starcom
is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world‑renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca‑Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.
OverviewAs a Media Planner, you will be responsible for planning and executing media plans and digital advertising campaigns, focusing on media activation and optimisation for a variety of clients across different industries.
Responsibilities
Hold a global vision of every digital campaign across media.
Assist in digital media strategy development for top‑tier clients.
Develop and manage digital media plans;

negotiate and purchase media.
Manage day‑to‑day implementation and optimisation of campaign activities.
Manage campaign authorisations, budgets, and reconciliation processes.
Interact daily and maintain rapport with digital media publishers.
Analyse research data and media/marketing information;

share insights with clients.
Monitor and assess ongoing campaign performance;

assist in strategic analysis of campaigns.
Qualifications
Desirable bachelor’s degree in Marketing or Advertising & Public Relations, or at least two years of experience planning advertising campaigns.
Proficiency in English (B2 or higher).
Knowledge of all digital disciplines: Display, SEM, SEO, Affiliate, Social, Programmatic.
Strong analytical skills.
Meticulous and rigorous.
Ability to manage day‑to‑day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Knowledge of tools or advertising market sources such as Infosys, TomMicro and Excel;

these will be main day‑to‑day tools.
Benefits
Adaptable Benefits (Coverflex), including meal vouchers, health insurance, transportation, and other commuter benefits.
Growth opportunities through local and global training programmes, including technical and soft‑skills courses.
Free access to online training from LinkedIn Learning and Udemy through the artificial intelligence platform "Marcel".
Opportunity to obtain partner certifications from Meta, Google, or Amazon.
Work from anywhere – telecommute up to six weeks from any of more than 100 countries.
Attractive holidays package, including birthdays and advertising days off, plus additional days off.
Well‑being initiatives such as daily meditation or yoga sessions.
We are certified as a
Great Place to Work ;

your happiness and an outstanding experience are of paramount importance.
We are committed to building a culturally diverse workforce and strongly encourage applications from under‑represented groups. We welcome applications from all individuals, regardless of background;

we do not discriminate on the basis of race, colour, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual status protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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