CRM Manager fluent in EnglishCRM Strategy PlanningCollaborate with Channel Marketing Director and regional marketing teams to define and deliver a CRM strategy aligned to customer retention, engagement, and commercial goals.Partner with the General CRM Product Team to develop, map, and optimise client and candidate lifecycle journeys and rollout of global products.Lead audience analysis and segmentation initiatives to ensure effective targeting and personalisation across CRM programmes.Performance, Reporting OptimisationEstablish and manage a regular reporting cadence, leveraging lead and lag KPIs to measure programme impact and recommend strategic improvements.Analyse CRM campaign performance, identifying opportunities to enhance conversion, engagement, and ROI across Page Executive and Enterprise Solutions CRM programConduct ongoing A/B testing to optimise conversion rates, deliverability, and overall CRM performance.CRM Execution Campaign ManagementCreate and deploy B2B and B2C CRM campaigns using Salesforce Marketing Cloud, supporting regional marketing teams with effective lead generation, activation, and revenue-driving activities.Manage email marketing operations, including HTML builds, scheduling, automation setup, and triggered journeys within Salesforce Marketing Cloud.Collaborate with regional CRM teams for delivery of key campaigns targeting the core audienceDevelop and maintain email templates aligned with brand guidelines and CRM best practices.Stakeholder Management CollaborationManage end-to-end campaign execution, collaborating closely with Creative Services, Content, Digital, and local Marketing Managers to ensure smooth delivery and alignment with strategic objectives.Act as an internal champion for CRM excellence-educating the organisation on emerging trends, evolving best practices, and platform capabilities within email and marketing automation.CRM Manager fluent in EnglishPageGroup SSC4+ years of experience in email marketing and/or CRM campaign implementation and management.Superior project management skills and strategic thinkingProficiency in Salesforce Marketing Cloud or other email tools, with hands-on experience in building and optimising journeys.Working experience with Jira or other project management toolsWorking experience with Tableau, Power BI or other reporting toolsStrong analytical skills and ability to produce reports and provide strategic recommendations motivated by dataExperience working with segmentation and email marketing platformsKnowledge of data privacy/GDPRHigh level of motivation and initiative, the ability to motivate the team and to anticipate companys needsExperience working in an international multi-brand company with multiple stakeholders is advantageous.At the heart of PageGroups business are the thousands of peoples lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. Were proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.PageGroup was established in the UK in 1976. Were now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.Competitive salary aligned with your experiencePermanent, full-time contractMeal vouchersPrivate health insuranceLife InsuranceHybrid working model (2 days of home office/week)Multicultural environmentTraining and internal development opportunitiesA vibrant and dynamic international workplace located in Barcelona
Salesforce Marketing Cloud, Jira, Tableau, Power BI, HTML