We’re looking for a Senior Creative Strategist to lead performance-driven creative strategy across our paid media client portfolio. In this role, you’ll move beyond surface-level metrics—digging deep into creative performance data (Conversion Rate, Thumbstop Rate, Hold Rate, etc.) to uncover actionable insights and drive meaningful creative decisions. You’ll play a key role in aligning creative output with business goals, leading clients with confidence, and collaborating across multiple internal teams to ensure creative execution is impactful, scalable, and aligned with platform best practices.
This is a leadership-level role where strategic thinking, creative instincts, and sharp analytical skills come together to shape high-performing ads.
**Key Responsibilities**
Creative Strategy & Insight Leadership
- Conduct deep-dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities.
- Lead the strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.).
- Stay on top of creative trends and platform shifts—bringing culturally relevant, performance-led insights into the ideation process.
- Translate insights into high-impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale.
- Oversee and improve the feedback loop between performance data, creative execution, and future iterations.
Creative Testing & Optimization
- Design and oversee a structured creative testing roadmap—ensuring we’re constantly learning, iterating, and evolving based on results.
- Track and document all creative tests—maintaining clear visibility into what’s been tested, what’s working, and what needs iteration.
- Be accountable for creating a virtuous cycle between strategy, execution, and data-driven learning, ensuring feedback informs future creative at every stage.
- Partner with media buyers to align testing priorities with performance goals and spend distribution.
- Identify creative fatigue early and proactively recommend fresh angles or formats.
Cross-Functional & Client Leadership
- Act as a strategic partner to clients—leading discussions around creative performance and ensuring our work drives tangible business growth.
- Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data in a clear, compelling way.
- Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and Account Managers—to align creative output with broader campaign and client objectives.
- Balance creative ambition with resource constraints—problem-solving with a solutions-first mindset when faced with production or bandwidth challenges.
Creative Production Oversight
- Guide and oversee creative execution from concept through to delivery—working across UGC creators, editors, and designers.
- Review and QA creative assets to ensure they meet performance goals, adhere to brand standards, and are platform-optimized.
- Adapt creative strategy for different formats, placements, and audience segments—bringing a channel-native mindset to execution.
**Requirements**:
- 4+ years in creative strategy or performance-driven content creation, ideally within a paid media or digital marketing environment.
- Strong grasp of performance metrics beyond the surface level—can translate data into strategic insights and creative direction.
- Proven ability to lead client conversations, push strategic thinking, and confidently manage multiple senior stakeholders.
- Comfortable managing cross-functional teams and solving for creative bottlenecks or resource limitations.
- Deep familiarity with Meta Ads Manager and creative performance analytics.
- Skilled at writing high-impact creative briefs and guiding execution across design, UGC, and post-production.
- Platform expertise across Meta, TikTok, YouTube, and emerging ad platforms.
- Experience managing or working alongside UGC creators and freelance partners is a strong plus.
**Benefits**
**About GAIN**
GAIN is creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide.
This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data driven campaigns. Whether it’s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform - driving clicks, visibility, conversions, and real business growth.
**Benefits (Our Benefits vary from country to country but we strive to provide similar benefits across all regions)**
Our benefits for UK employees include:
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octop