We are seeking a dynamic and detail-oriented Integrated Marketing Associate to join our marketing team. This role blends creative design sensibility with strategic marketing execution, data-driven decision-making, and project coordination. You will work closely with the Senior Marketing Manager and cross-functional teams to develop, implement, and optimize integrated marketing campaigns that elevate our brand and drive measurable results.
Key Responsibilities
1. Campaign Management
- Plan, execute, and monitor end-to-end marketing campaigns across channels (email, social media, web, paid media, etc.).- Support the development of campaign strategies aligned with business objectives and audience insights.- Coordinate timelines,
task ownership, and approvals to ensure campaigns launch on schedule and within budget.- Track performance metrics and adjust tactics based on performance data and team feedback.
2. Data Insights & Reporting
- Collect, analyze, and interpret marketing data from various platforms (e.G., Google Analytics, Northbeam, and Amplitude).- Generate weekly and monthly performance reports, offering insights and actionable recommendations.- Stay ahead of market trends and assess competitive activity to inform future strategies.
3. Project Management
- Manage multiple concurrent marketing projects, ensuring timely delivery, scope alignment, and stakeholder communication.- Maintain project documentation including briefs, timelines, status reports, and debriefs.- Serve as a liaison between marketing, sales, product, and creative teams to ensure seamless execution.
4. Brand Marketing
- Drive brand marketing initiatives that strengthen brand awareness, positioning, and consistency across all customer touchpoints.- Ensure all marketing campaigns reflect the brand’s voice,
values, and identity.- Collaborate with creative teams to develop assets that support brand storytelling and campaign goals.- Manage brand messaging across channels to maintain coherence and impact.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.- Experience working in DTC/B2C or Lifestyle/CPG marketing- 2+ years of experience in brand marketing, campaign coordination, or communications roles.- Strong understanding of brand strategy, messaging, and positioning across digital and offline channels.- Proficiency in tools such as Canva, Google Analytics, and project management tools like Notion.- Excellent communication, multitasking, and analytical skills.
- Creative thinker with a problem-solving mindset and attention to detail.
Nice to Have
- Background in design or visual communication.- Master’s degree in Marketing, Communications, or a related discipline.
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