Senior Demand Generation Manager (B2B) (10m FTC)Location: Madrid or London | HybridAbout the RoleJoin one of the world's leading EdTech platforms, trusted by over 120 million learners globally, and help shape the future of language learning through AI-driven growth.We're looking for aSenior Demand Generation Managerto own and scale our B2B growth engine across key European markets.This is a high-impact, full-funnel role where you'll bridgefield marketing, digital demand generation, and AI-powered performance marketing.If you thrive at the intersection ofstrategy, execution, and data, and love combininglive events with measurable pipeline impact, this role is for you.What You'll DoOwn Demand Generation PerformanceDrive the end-to-end B2B demand generation strategy, delivering a consistent pipeline of high-quality MQLs and SQLs.Leverage AI to enhance forecasting, targeting, and conversion.Lead Strategic Field Marketing (Europe)Plan and execute high-impact B2B events across Italy, France, Spain, DACH, and beyond.From concept to post-event ROI analysis—you'll own it all.Collaborate on Paid Media CampaignsPartner with Paid teams to launch and optimize campaigns across channels like LinkedIn and Google Ads.Use AI-driven testing and automation to maximize performance and ROI.Drive Inbound & Content StrategyWork closely with Content teams to develop assets (webinars, whitepapers, case studies) that generate and nurture inbound demand.Align with Sales & Customer SuccessEnsure seamless lead handover, pipeline ownership, and strong collaboration across the revenue funnel.Own Analytics & ToolingTrack performance across all channels using HubSpot and other tools.Deliver insights on attribution, ROI, and customer journeys using AI-enhanced analytics.Manage Budgets & OperationsOversee event budgets, contracts, and procurement processes with precision and accountability.What We're Looking ForProven experience inB2B Demand Generation or Field Marketing(SaaS or EdTech preferred)Str