We are looking for a skilled Omnichannel Automation Specialist to join our team and provide consulting services to one of our key clients in the pharmaceutical sector. The selected consultant will play a critical role in supporting the global Campaign Automation team and the Next Best Action (NBA) Centre of Excellence by managing the end-to-end lifecycle of omnichannel campaigns across marketing, medical, and market access functions.
MAIN RESPONSIBILITIES
* Gather and translate campaign requirements into effective automation workflows.
* Build and optimize technical configurations within tools such as Zaidyn Orchestration Centre, Salesforce Marketing Cloud, Unica, or similar.
* Ensure timely and high-quality delivery of omnichannel campaigns aligned with global standards.
* Perform quality checks, simulations, UATs, and troubleshooting of campaign configurations.
* Collaborate with Data Analysts and Data Stewards to ensure data availability for campaign targeting and reporting.
* Provide feedback and actionable recommendations to improve campaign effectiveness.
* Maintain documentation and contribute to process optimization and knowledge sharing across teams.
* Act as a point of contact for automation tool enhancements and collaborate with IT and third-party vendors.
Requirements
* University degree in Marketing, IT, Life Sciences, or a related field.
* Minimum 2–3 years of experience in campaign automation and omnichannel marketing.
* Hands-on experience with marketing automation platforms (e.g. Zaidyn, Salesforce Marketing Cloud, Unica).
* Proficiency in SQL and advanced Excel.
* Familiarity with Veeva CRM / Vault and AWS querying tools is a plus.
* Strong skills in campaign testing, quality assurance, and workflow troubleshooting.
* Excellent communication skills and stakeholder collaboration mindset.
* Experience working in global environments and ability to manage multiple priorities.
* Familiarity with Atlassian tools (JIRA, Confluence) is desirable.
* Fluency in English (written and spoken).
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