Director of Business Development - AdTech / Creative Automation (SAAS)
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Director of Business Development - AdTech / Creative Automation (SAAS)
role at Games Factory Talents | Connecting Passion & Talent
Our client is a fast-growing SaaS startup building a cutting-edge creative-operations platform tailored for mobile gaming studios and app marketers. Their technology enables user acquisition (UA) teams to generate, test, and scale 10× more video ads through automation, saving time and improving campaign performance across platforms like Meta, Google, and AppLovin.
They are working with several mobile app and game studios across Europe and Southeast Asia, backed by a well-capitalized parent company and a founding team with deep expertise in mobile gaming and app marketing.
The platform is positioned to capitalize on the intersection of automation, creative testing, and high-scale UA execution.
Role OverviewAs Director of Business Development, you will lead growth from early traction to over $1M+ ARR. You will drive client acquisition, collaborate closely with product and tech teams, and lay the foundation for a future GTM team. This is a high-impact role reporting directly to the CEO and co-founder.
Key Responsibilities
New Business Development:
Own the full sales cycle — from prospecting to closing, focused on mobile game studios and large-scale app marketers (e.G., FinTech, EdTech, Health).
Product Feedback Loop:
Act as the voice of the customer, translating insights from UA and creative teams into product and feature recommendations.
Strategic Partnerships:
Activate networks within ad networks (Meta, Google, Unity, TikTok), MMPs (Appsflyer, Adjust), and other ecosystem partners.
Market Focus:
Prioritize European markets, especially Turkey and CEE, where the client has strong founder relationships and early traction.
Team Building:
Help establish the first BD team and go-to-market infrastructure as ARR milestones are hit.
Goal Ownership:
Drive approximately 8 new client wins per quarter;
support roadmap validation with power users;
contribute to reaching $1M+ ARR.
Experience & Network
5-7+ years in B2B SaaS, ad-tech, creative tooling, or user acquisition roles.
Deep understanding of the UA lifecycle, especially in mobile gaming or performance-based apps.
Strong network of decision-makers (UA / Creative Leads, Growth Managers) in mobile publishing studios and/or non-gaming verticals.
Mindset & Skills
Zero-to-one business builder with a hands-on, entrepreneurial approach.
Data-savvy and commercially strategic—able to lead with value in product-led conversations.
Self-starter thriving in ambiguity and iterative environments.
Collaborative team player capable of influencing roadmap decisions with technical founders.
6-Month Objectives
Close 6–8 key accounts within target verticals.
Establish foundational GTM metrics and tracking systems.
Hire 1–2 early BD or account management teammates by end of Q2.
Contribute actively to product development via client insights.
Compensation & LocationFully remote in Turkey or Europe (must overlap EU working hours). Full-time contractor or employee (flexible). Competitive base salary + performance bonus (~25–30%).
Why This Opportunity?
Creative production automation is a top need for modern UA teams.
Early traction in a whitespace market with strong product/market fit signals.
Opportunity to define GTM strategy and scale revenue from scratch.
Work directly with experienced founders from the UA, gaming, and mobile growth ecosystem.
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