Market Manager (Head of events & tradeshows)
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Role description : Forming part of the global marketing team and reporting directly to the CMO, this position will design, lead, and execute a wide range of events of various sizes and formats, both externally with our commercial partners and internally with our staff. Additionally, the role involves managing Dida’s tradeshow presence worldwide. We are seeking creative candidates with proven experience in developing, leading, and executing high-quality events that enhance attendee experience and positively influence the company's perception.
Key Responsibilities :
* Develop and implement a global event strategy aligned with Dida’s business objectives.
* Manage all aspects of event logistics, including venue selection, vendor negotiations, budgeting, and scheduling.
* Oversee large-scale B2B events such as conferences, trade shows, roadshows, and partner summits across multiple regions.
* Create and manage a sponsorship program in collaboration with Dida’s commercial teams to attract and oversee sponsorships where relevant.
Attendee Experience & Engagement :
* Design attendee journeys to maximize engagement, networking, and satisfaction.
* Coordinate registration, ticketing, and integration with event platforms for smooth attendee management.
* Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.
Logistics & Operations :
* Lead on-site event execution, including setup, staffing, A / V, catering, and transportation.
* Manage relationships with venues, agencies, suppliers, and exhibitors to ensure flawless delivery.
* Oversee event technology such as apps, virtual/hybrid platforms, and lead retrieval systems.
Marketing & Promotion :
* Collaborate with marketing teams to promote event awareness, drive registrations, and manage post-event follow-up.
* Develop event branding, signage, and promotional materials consistent with Dida’s corporate identity.
* Utilize social media, email campaigns, and partnerships to expand event reach.
Budget & Performance Analysis :
* Monitor event budgets to ensure cost efficiency and ROI.
* Evaluate event success using KPIs such as attendance, engagement, lead generation, and satisfaction surveys.
* Prepare post-event reports and insights for continuous improvement.
Qualifications & Skills :
* Minimum 5 years of experience in event management, preferably in B2B travel, tech, or hospitality sectors.
* Proven success in organizing large-scale, multi-day events with over 500 attendees.
* Strong project management skills with the ability to handle multiple events concurrently.
* Fluent in written and spoken English; additional languages (especially Mandarin) are a plus.
* Expertise in logistics, vendor management, and attendee experience design.
* Experience with virtual/hybrid event platforms.
* Excellent negotiation, communication, and problem-solving skills.
* Willingness and ability to travel internationally on a regular basis.
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing and Project Management
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