ABOUT NAVILENSAt NaviLens, we are redefining accessibility through cutting-edge technology that empowers millions of people with visual impairments. Our unique code system is deployed across public transport networks, cultural institutions, consumer products, and smart cities in more than 40 countries. We are a mission-driven company with global momentum and a bold vision for inclusive innovation.PURPOSE OF THE ROLETo lead and scale the general marketing function at NaviLens, with a focus on strategic positioning, full-funnel demand generation, and brand leadership across accessibility, smart mobility, and inclusive innovation. This role is responsible for architecting and executing marketing strategies that drive adoption, elevate visibility, and accelerate revenue through data-driven automation and AI-powered tools.KEY RESPONSIBILITIESStrategic Marketing LeadershipDesign and implement the global marketing strategy aligned with NaviLens’ commercial, social impact, and technology objectives.Translate company vision into integrated marketing programs across owned, earned, and paid channels.Champion the brand identity and ensure consistent messaging across internal and external communications.Growth & Demand GenerationDevelop segmentation, targeting, and personalized marketing flows across verticals (e.g., transport, consumer goods, public sector).Drive multi-channel campaigns to generate qualified leads for both direct and partner sales funnels.Establish attribution models and campaign tracking for ROI optimization.Marketing Automation & AI IntegrationLead the selection, implementation, and optimization of martech tools for automation, CRM integration, and AI-enabled content personalization.Oversee the creation and optimization of lead nurturing workflows using marketing automation platforms and AI-powered content generation and writing tools.Partner with tech/data teams to leverage AI/ML models for funnel analysis, audience segmentation, and predictive insights.Con