Job Title: CX Strategist
Omega CRM, a Merkle & Dentsu company, is a leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are searching for an experienced CX Strategist to drive our Marketing Automation and CRM strategies.
Responsibilities
* Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.
* Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications and both broadcast and triggered campaigns.
* Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
* Utilize automation to provide constant communication with the customer through retention, upselling, cross‑selling, and engagement, driving business profitability from our customer and subscriber base.
* Assist in building a strong CRM strategy in line with local and global priorities and define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
* Be able to measure and deeply analyse data to guide decisions and measure their impact on the business.
* Develop customer journey maps by analysing touchpoints and maximising purchase opportunities; identify key and measurable metrics for these initiatives, with a growth‑hacker mindset and the ability to test and scale quickly.
* Master the internal Email Marketing tool to execute campaigns through owned channels (email, SMS, push notifications).
* Work collaboratively with the rest of the team members regarding customer segmentation and mapping messages throughout the customer journey.
* Collaborate with relevant teams to improve web, mobile, and app recurrence rates and understand, document and analyse customer segments, retention campaigns and offer performance in order to drive continuous improvement in timing and tactics.
* Analyse, manage and report on the business performance of customer retention strategies and campaigns.
Experience & Qualifications
* Experience in planning and executing Marketing Automation strategies with proven success cases.
* Experience with CRM platforms (Salesforce).
* Being a creative yet flexible thinker with strong technical insight and the ability to garner cross‑functional support in seeking holistic business solutions with enduring value.
* Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud.
* A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.
* Advanced level of English. Proficiency in another language is a plus.
What We Offer
* Permanent contract.
* Flexible schedule – balance your professional and personal life.
* Trainings & certifications – improve your skills and receive certificates from our partners.
* Home office.
* Flexible remuneration (public transport ticket, ticket restaurant, etc.).
* Health insurance.
* Omega in action – our commitment to a better society is not just an intention.
About Us
Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer‑centric solutions, technology and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain. With over 23 years of experience, a team of 580+ professionals from 24 nationalities and 2,500+ certifications, we are a recognised leader in the Salesforce ecosystem. We operate across key industries such as Retail, Healthcare, Pharma, Real Estate, Education and Non‑Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing and Analytics.
Job Details
* Seniority level: Not Applicable
* Employment type: Other
* Job function: Business Development and Sales
* Industry: Advertising Services
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