Publicis Groupe, the world''s second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency / brand or area of expertise you will be applying for on this role? Keep reading!
Spark Foundry is a global media agency that exists to bring HEAT Higher Engagement, Affinity, and Transactions to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the worlds best and most beloved brands and companies. We combine boutique caliber insights and service with the buying clout and first look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial friendly, bottom up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industrys best talent, with one of the best retention rates in the industry. And by applying a whole person approach to professional and personal development, Spark develops a workforce that is well prepared for todays challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Come and join us!
We are looking for a talented Search Strategy Consultant with a strong background in SEM (Paid Search) and digital performance marketing. This role is essential to defining and executing strategic paid search caigns across key platforms, ensuring alignment with business objectives and performance goals.
Responsibilities :
1. Search Strategy & Planning : Lead the strategic development of Paid Search caigns, from planning and activation to optimization and measurement. Ensure alignment with broader digital objectives and client KPIs.
2. Performance Analysis : Translate caign data into actionable insights, identifying growth opportunities, and recommending optimizations that drive performance and business impact.
3. Cross functional Collaboration : Work closely with internal media, strategy, data and client teams to ensure search efforts are fully integrated within the broader digital ecosystem.
4. Client Advisory Role : Serve as a strategic advisor for clients and internal stakeholders on search innovation, trends, platform updates, and industry best practi