About The Role
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Keenfolks is the Integrative AI agency — a marketing partner built for the Age of Intelligence. We work with global enterprise brands including Coca‐Cola, Diageo, Kellanova, and Reckitt, and we're now launching Keenfolks Worldwide as the first AI‐native global marketing agency network.
This is a hybrid Marketing & Sales role — the person who owns our go‐to‐market engine. You will build and run Keenfolks' marketing and outbound sales operation from end to end: from brand presence and PR to pipeline generation using the latest agentic AI tools. You live at the intersection of creativity and commercial impact.
This is not a siloed marketing role. You will be expected to own leads from first touch to qualified conversation — running campaigns that generate interest, then following through with AI‐powered outreach that converts it into pipeline.
What You'll Own
Marketing
Manage Keenfolks' social media presence across LinkedIn, Instagram, and X — content planning, scheduling, and community engagement
Plan and execute PR campaigns: press releases, media outreach, award submissions, and journalist relationships
Own the Keenfolks website: content updates, landing pages, and performance optimisation
Lead SEO strategy and execution — on‐page, technical, and content‐driven organic growth
Lead GEO (Generative Engine Optimisation) — ensuring Keenfolks appears prominently in AI‐generated search results and LLM responses
Plan and manage events: industry conferences, Keenfolks‐hosted roundtables, webinars, and partner activations
Run email marketing campaigns — newsletters, nurture sequences, and campaign‐specific sends to segmented audiences
Coordinate with the CEO and leadership on thought leadership content, speaking opportunities, and brand positioning
Sales
Build and run outbound sales campaigns using agentic AI tools — automated prospecting, personalised outreach sequences, and lead qualification workflows
Identify and research target accounts (enterprise CMOs, VPs Marketing, agency founders) using AI‐powered research tools
Own the top of the sales funnel: generate qualified conversations and hand off to the leadership team
Manage CRM hygiene, pipeline tracking, and weekly reporting on outbound performance
Support proposals, pitch decks, and capability presentations for active opportunities
Identify and qualify partnership opportunities with agencies, technology platforms, and consultancies
Tools & Channels
Marketing
LinkedIn, Instagram, X
WordPress / Webflow
SEO tools (Ahrefs, Semrush)
Email platforms (HubSpot, Mailchimp)
Canva / Figma for assets
Google Analytics / Search Console
Sales & AI
Agentic AI outreach tools (Clay, Apollo, Instantly)
AI research & enrichment (Perplexity, ChatGPT, Claude)
CRM (HubSpot or equivalent)
LinkedIn Sales Navigator
AI content & personalisation tools
Reporting dashboards
What We're Looking For
Must‐haves
3+ years in a B2B marketing role with sales responsibilities
Hands‐on experience with SEO, email marketing, and social media management
Familiarity with agentic AI tools for outreach and automation (Clay, Apollo, or similar)
Strong writer in English — can produce campaign copy, LinkedIn posts, and outreach messages
Commercially minded: you care about pipeline, not just impressions
Organised and autonomous — can manage multiple workstreams without losing quality
Experience in an agency, SaaS, or MarTech environment
Understanding of GEO and AI search optimisation
Event planning and PR experience
Spanish fluency
Familiarity with HubSpot or equivalent CRM
Exposure to enterprise B2B sales cycles and buying committees
Strong advantages
3+ years in a B2B marketing role with sales responsibilities
Hands‐on experience with SEO, email marketing, and social media management
Familiarity with agentic AI tools for outreach and automation (Clay, Apollo, or similar)
Strong writer in English — can produce campaign copy, LinkedIn posts, and outreach messages
Commercially minded: you care about pipeline, not just impressions
Organised and autonomous — can manage multiple workstreams without losing quality
Experience in an agency, SaaS, or MarTech environment
Understanding of GEO and AI search optimisation
Event planning and PR experience
Spanish fluency
Familiarity with HubSpot or equivalent CRM
Exposure to enterprise B2B sales cycles and buying committees
How Success Is Measured
Qualified conversations generated monthly from outbound campaigns
Organic traffic and keyword ranking growth (SEO)
LinkedIn follower growth and engagement rate (company page)
Email campaign open and click‐through rates
Event attendance and post‐event pipeline contribution
GEO visibility — presence in AI‐generated answers for target queries
Who Thrives Here
Keenfolks is an AI‐native company — we use AI in everything we do, including how we market and sell. We're looking for someone who doesn't just tolerate AI tools but actively seeks out new ones, experiments with agentic workflows, and brings ideas for how to do more with less. You'll have significant autonomy and direct access to leadership. xqysrnh In return, we expect ownership, initiative, and commercial accountability.
What We Offer
Flexible working from home policy, two days in the office and three from home
Free lunch on the days you go to our beautiful office in Barcelona
Fresh fruit, coffee, and tea
Office activities
Free Friday afternoon
Monthly after‐works and quarterly team buildings
30 days working from abroad
Birthday day off to celebrate your special day
23 vacation days
2 personal days
L&D program focused on AI capabilities
Career development and continuous opportunities to grow
An entrepreneurial atmosphere that fosters continuous innovation
Company culture built on passion, trust, and constructive freedom
Dynamic, young, and international environment with over 10 nationalities