Overview
B2B Marketing manager
Responsibilities
* Build A/B and multivariate testing, user segmentation, and reporting processes.
* Manage the website's content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
* Increase visibility and recognition for the companys brand.
* Accurately forecast and predict prospect and MQL growth.
* Build and manage a marketing budget and plan.
* Design content marketing strategies and set short-term goals.
* Manage digital media, including SEM, display, social, email, and affiliate channels.
* Develop Demand Generation tactics and implement Lead Conversion principles.
Profile / Qualifications
* Innovative AI company position with a career path.
* Degree in Marketing or relevant field.
* 5+ years of hands-on marketing experience in a B2B role.
* An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
* Experience in market research and competitor analysis, to inform customer segmentation, product positioning and value propositions.
* Excellent communication skills.
* Written and spoken English and Spanish at a Professional or Native level.
Company & Benefits
Our client is a leading technology provider in waste management. They developed a patented system able to recognize all types of packaging material in real-time thanks to acoustic techniques combined with AI algorithms. Remote working 2 days a week. Salary Fix + Bonus.
Keywords
marketing, SEM
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