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Samwise Media is looking for a Newsletter Strategist to grow, engage, and convert our smart shopper audience through high-performing newsletter campaigns. You’ll help us develop the strategy, execution, and optimization of our email content across several brands with a focus on driving sales and subscriber growth. This is a data-driven, content-savvy role for someone who understands the intersection of storytelling, audience behavior, and performance marketing.
Responsibilities
* Build and manage a high-performing newsletter strategy focused on deals and shopper insights
* Plan and execute email campaigns aligned with audience interests and business goals
* Analyze performance metrics like open rate, CTR, and conversion to identify optimization opportunities
* Use tools like Google Analytics and Looker Studio to track and report on campaign success
* Develop content that drives readers toward sales conversions and promotional offers
* Run A/B tests on subject lines, content layout, and send times to boost performance
* Grow the newsletter subscriber base through targeted acquisition tactics
* Segment audiences for more personalized and relevant email content
* Monitor list health, engagement trends, and unsubscribe behavior
* Collaborate with sales and marketing teams to align content with revenue-driving campaigns
* Translate performance insights into clear recommendations for future campaigns
* Design, implement, and adapt newsletter strategies and advanced audience segmentation for multiple projects, ensuring highly personalized content that maximizes engagement and conversions
* Ensure email marketing activities comply with data privacy laws and best practices
* Stay up-to-date with industry trends and propose innovative strategies to grow our subscriber base and boost engagement
Qualifications
* 2–3 years of experience in email marketing, audience strategy, or digital content growth
* Strong understanding of email KPIs including open rate, CTR, and conversion rate
* Proficient in Google Analytics, Looker Studio, and other performance dashboards
* Demonstrated success in growing and engaging newsletter audiences
* Experience crafting content for conversion in consumer-focused digital media
* Familiar with A/B testing and campaign experimentation
* Comfortable working with sales funnels and aligning content to revenue goals
* Excellent writing and editing skills, especially for email marketing
* Highly organized, data-oriented, and able to work independently in a remote environment
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Seniority level
* Seniority levelEntry level
Employment type
* Employment typePart-time
Job function
* Job functionBusiness Development and Sales
* IndustriesInternet Publishing
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