Senior Manager, Brand Activation
Company Overview:
MotoGP Sports Entertainment Group is a leading sports entertainment company with exclusive commercial rights to the most exciting sport on earth. MotoGP™ is the premium class of two-wheel racing which sees the world’s best riders compete in events around the globe in front of a fanbase of 632 million. The 2026 calendar features 22 races across 18 countries and 5 continents and each event across the race weekend is broadcast live to more than 200 countries globally. Liberty’s acquisition of MotoGP marks a significant milestone, as it brings together the two most important motorsport championships in the world and marks an important next step for future growth.
This is a rare opportunity to help shape how MotoGP is experienced by fans around the world, bringing to life a brand that is as fast, fearless and culturally magnetic as the sport itself.
With the recent acquisition by Liberty Media, the group behind the global transformation of Formula One, the sport is primed to accelerate its international reach, cultural relevance and entertainment impact like never before.
As Senior Manager, Brand Activation, you will play a central role in delivering MotoGP’s most visible and impactful brand moments. From Season Launches and Fan Districts to Fanzone entertainment, watch parties and special events, you will help turn MotoGP’s ambition into world‑class live experiences.
Working closely with the Brand Strategy and Brand Identity teams, you will translate MotoGP’s positioning and storytelling into high‑quality, emotionally powerful activations, ensuring consistency, authenticity and excellence across every market. You will collaborate with internal teams and external partners to raise the bar for how MotoGP shows up on the global stage. Not just as a motorsport, but as a premium global entertainment brand.
This is a role for someone who thrives in execution, understands the power of live experiences, and is excited by the opportunity to help define the next chapter across the broader global sports and entertainment landscape.
Brand Activation Leadership
Own the planning and delivery of MotoGP’s key brand activations across the season.
Lead the execution of flagship moments such as Season Launch, Fan Districts, Watch Parties, Fanzone entertainment and special brand experiences.
Ensure all activations are fully aligned with MotoGP’s brand positioning, identity and storytelling framework.
Translate brand strategy into tangible, high‑impact fan experiences.
Experience Design & Quality Control
Define the creative ambition and experiential standards for each activation in collaboration with Brand Strategy and Brand Identity teams.
Act as final guardian of executional quality, from concept to onsite delivery.
Lead collaboration with local production companies, promoters, teams, venues and commercial partners.
Negotiate scopes, budgets and deliverables with suppliers and partners, balancing creativity, quality and efficiency.
Represent MotoGP’s brand confidently and consistently in every external interaction.
Work closely with Fan Engagement teams (Promoters Marketing, Teams Promotion, Influencers / Ambassadors, VIPs) to ensure activations are fully integrated.
Coordinate with Operations, Commercial, Digital, Content and Communications teams to deliver seamless, joined‑up experiences.
Ensure activation plans are aligned with operational constraints, commercial commitments and digital amplification strategies.
Project & Budget Management
Lead end‑to‑end project management for assigned activations, including timelines, budgets, risk management and delivery plans.
Manage multiple activations in parallel, maintaining control and clarity across complex workstreams.
Ensure activations are delivered on time, on budget and at the expected quality level.
Work with insights and internal stakeholders to review performance and learnings from major activations.
Comfortable managing complex projects with multiple stakeholders and tight timelines.
Able to align internal teams, inspire partners and clearly transmit brand ambition and identity.
Understands how brand activity contributes to audience growth, partnerships and long-term business value.
Brand driven: Deep respect for brand consistency, quality and storytelling in every touchpoint.
8+ years’ experience in brand activation, experiential marketing or live events, ideally within sport, entertainment, lifestyle or cultural brands.
~ Proven experience delivering large‑scale brand activations or flagship events.
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