ROLE PURPOSE
Ngenla® & Somvert® CBL will be accountable for leading the strategy & plan. Will work close to Endocrine lead to ensure a successful launch for Ngenla® & Somavert® maximization always with a patient centric approach.
- Develop sales forecasts after having defined robust assumptions.
- Accountable for the planning, spending & controlling of budgets, developing regular forecast updates to aid financial planning.
- Develop strong analysis to manage competitors’ evolution and impact on growth hormon/acromegaly market.
- Manage estimated patient’s tracker with insights collected from the team.
- Works in coordination with Core XFT to align patient model, financial submissions and SI&A; resources for operating plans and forecasts.
- Participate as the MKT lead in large XFT team for Ngenla ® and Somavert®
- Monitor launch KPIs for Ngenla®
- Collaborate with Global to ensure seamless and timely localization of General strategy and plan. Co-create with Global when needed.
- Design & execute local brand strategic & operational plan for Ngenla ® and Somavert®
- Lead mkt materials for Ngenla ® and Somavert®. Accountable for GMCA with “Mkt owner” role.
- Supplement core programmes with additional activities required as necessary to meet customer needs and drive growth.
- Builds the omnichannel strategies and models for Ngenla® & Somavert®
- Ensure transition from Genotropin® to Ngenla® as new standard of care, assessing the market/stakeholders, access environment and patient insights.
- Prioritizes activities based on timing and opportunity with strong cross functional leadership of country ensuring alignment with Glocal 2.0 model.
- Participation in Glocal 2.0 roundtables.
- Ensures full understanding of current treatment paradigms and patient journey, HCP and payer attitudes towards endocrine portfolio understanding competitor’s landscape.
- Conducts all activities and makes decisions that are in accordance with Company policies &; SOPs, Pfizer Value, &; regulatory guidelines (including cGMP/cGLP/cGCP), environmental guidelines, as appropriate, etc.
- Coordinate with customer facing colleagues including MSLs, commercial, KAM, HAS, etc.
- Deep understanding of the local customer marketplace.
- Ability to refine activities based on customer insights collection and market challenges understanding.
- Map KOLs in collaboration with XFT.
- Work together with PAGs team to ensure Ensures a Patients First approach is taken with all key strategies and tactics a patient centric strategy.
- Develop long-term relationships with patient advocacy groups, recognizing the importance of co-creation and partnerships.
- Be assertive to ensure XFT collaboration and execution of key activities.
- Actively participate in the definition of the "value proposition" for key stakeholders (payers, decision makers, KOLs,) with the XFT team.
- Support product training plan.
- Lead Cycle meetings for Ngenla ® and Somavert®
- Provide constructive feedback and support to cross functional team colleagues.
- Contribute to a supportive, inclusive culture where colleagues can learn from one another.
- Provide own expertise and knowledge to help develop others.
Skills, Knowledge, QUALIFICATIONS, Experience
- University degree (preferred scientific & marketing background).
- +5 years pharmaceutical experience (mkt, sales, etc).
- Deep knowledge of local pharmaceutical market and healthcare environment.
- Strong strategic mindset, analytic and business acumen.
- Patients First mindset.
- Proven accountability & record in XFT leadership, project management and delivering on budget and time.
- Relationship management: demonstrate track record of ability to influence others without authority and customer facing skills.
- Actively supports positive team culture.
- KOL engagement experience.
- Develops and champions new ideas.
- Entrepreneurial spirit.
- Dynamic, energetic, innovative, and strong and active team player.
- Must have excellent organization skills/ability to manage multiple projects in a fast-paced environment.
- Track record of working collaboratively with others across functions.
- Experience in developing innovative digital approaches to business challenges and a forward-looking mindset regarding digital transformation.
- Has complete understanding of all relevant compliance laws, policies, and processes.
- Understanding of Pfizer internal tools (Veeva, GCMA, etc).
- Innovation leadership.
- Spanish & English fluent.
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accel