If you want to be part of a dynamic and growing company, this is your opportunity!
What will your responsibilities be as UX & Conversion Manager, Southern Europe?
Business Growth & User Experience StrategyDefine the user experience vision and develop a roadmap that aligns user needs with business objectives across RBE (Burger King Spain, Burger King Portugal, Popeyes Spain and Popeyes Italy).Define the strategy for positioning elements, categories, assortment and upsell options across app, web and kiosks.
Experimentation & Conversion OptimizationDesign and lead UX/UI improvement initiatives with a strong focus on direct business impact across app, web and kiosks.Define, execute and analyze experiments and A/B tests to validate hypotheses and optimize conversion flows by brand and country.Validate the impact of changes to key elements (structure, messaging, CTAs) on conversion and user behavior.
Experience, Usability & AccessibilityLead initiatives to evolve app, web and kiosks towards an immersive, personalized and differentiated experience.Ensure that web, app and kiosks are easy to use, accessible and provide a positive experience that builds user trust and retention.Conduct continuous benchmarking against leading retail, QSR and digital platform applications.
Data-Driven Decision MakingAnalyze experimentation results, business metrics and user behavior to prioritize initiatives and support strategic decision-making.Leverage quantitative data (analytics, conversion rates, A/B testing) and qualitative insights (user research, surveys, feedback) to identify user pain points and conversion barriers.
Stakeholder ManagementWork closely with designers, developers, IT and Marketing teams to implement changes and improvements, ensuring alignment around user value and agreed business metrics.Coordinate with technical teams to prioritize and deliver improvements within the product and growth roadmap.
RequirementsMinimum of 5 years of experience in digital, ecommerce or product environments, with proven execution of omnichannel strategies and initiatives.Advanced experience in UX/UI and conversion rate optimization (CRO) methodologies.Strong data analysis skills (Amplitude, Snowflake, BI tools, Excel or similar) and the ability to translate user behavior insights into actionable design improvements.Ability to manage multiple projects and initiatives in parallel in fast-paced, results-driven environments.Excellent communication skills to articulate the business value of UX improvements to technical and business stakeholders.High / fluent level of English (mandatory in an international environment).
LocationMadrid (Spain).