Sojern is a global leader in digital marketing solutions for the travel industry, helping hotels, attractions, tourism boards, and travel marketers reach and convert travelers across channels. Founded in 2007 and headquartered in the U.Sojern partners with thousands of brands worldwide to drive direct bookings and measurable revenue impact.
With powerful AI, real-time traveler intent signals, and deep industry expertise, Sojern delivers multi-channel marketing across display, video, social, search, and metasearch. For over 15 years, Sojern has been recognized for simplifying complex digital marketing through automation, insights, and hands-on support—making it a trusted partner for travel companies seeking scalable, high-performing results.
The Sales Director role drives/leads business to business sales and is responsible for developing, growing, and managing a digital advertising book business across Southern Europe. The Sales Director will define and work closely with the International Corporate and Destinations Commercial Director. Clients will include but not exclusively DMO’s, Attractions, Hotels, Airlines and Travel Brand campaigns. Sojern is seeking an experienced online advertising sales director with demonstrated success developing, managing, and growing a book of business across the Media Agencies & Travel Direct clients. The Sales Director will primarily manage Sojern’s development and monetization across our multi-channel advertising platform, utilizing unique data from our multitude of travel partners. The candidate will have a track record of selling across multiple ad products (Video, Display, Video, Mobile, Paid Social, CTV, Search, etc.) for a range of campaign objectives and ability to build strategic partnerships with direct clients, media agencies as well as lead pan-european strategic relationships with leading travel brands.
They must have exceptional presentation skills and a strong understanding of digital advertising and preferably the ad-tech marketplace. The corporate and destinations team is made up of 15 people covering a range of commercial responsibilities for the EMEA and APAC region. The team possess core skills across ad tech, travel and multi-channel digital advertising.
Lead in developing, acquiring and growing an advertising book of business predominantly made up of DMO’s, Attractions, Hotels, Airlines and Travel Brand
Experience in managing a sales pipeline from start to finish
Independently able to maintain and grow a multi million dollar book of business and have deep sales strategy conversations with any of Sojern’s clients
Effectively collaborate cross-functionally with vertical sales, account management and product teams to develop relevant advertising programs for key clients, targets and their agencies
Meet and exceed growing sales targets on a quarterly basis
Maintain Salesforce and keep client activity organized
10 years overall sales experience in travel and or digital advertising
~ Experience in working with travel brands across the region.
~ Proficiency in standard business and sales software, including Salesforce, Gsuite, and Office products
~ Ability to build sales plans and respond to large RFP’s
~ Bachelor’s degree from an accredited college or university
We are an equal opportunity employer and value diversity at our company. We do not discriminate on grounds of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying disability, or any other basis covered by law.