Intelligence and data lead emea (san agustín del guadalix)

**Job Description Summary**: The Intelligence and Data Lead is responsible for driving the data collection and analytics within the Surgery EMEA marketing team. Working closely with the regional and local marketing teams, to support a data driven omnichannel marketing approach. Using internal and external insights and data to manage, update, and refine customer, competitive and market intelligence profiles. Facilitating that intelligence and insights are translated into recommendations that can be used in the decision-making process.

Maintaining and refining the health and accuracy of data on our key tools, CRM being the primary platform. Build visualisation of data into dashboards and modelling for multi year strategic planning. Lead the organisation into a more data-driven approach, including training of collaborators across the organisation.

**We are the makers of possible**:
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why join us?**:
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a **maker of possible** **with us!

**Our vision for Surgery at BD**:
In Surgery, our products empower providers to reduce the incidence of surgical complications, improve patients’ experiences and lower the total cost of surgical care.

**About the role**:
The Intelligence and Data Lead is responsible for driving the data collection and analytics within the Surgery EMEA marketing team. Working closely with the regional and local marketing teams, to support a data driven omnichannel marketing approach. Using internal and external insights and data to manage, update, and refine customer, competitive and market intelligence profiles. Facilitating that intelligence and insights are translated into recommendations that can be used in the decision-making process.

Maintaining and refining the health and accuracy of data on our key tools, CRM being the primary platform. Build visualisation of data into dashboards and modelling for multi year strategic planning. Lead the organisation into a more data-driven approach, including training of collaborators across the organisation.

**Main responsibilities will include**:
Operationalisation of Market Intelligence and Data:

- Lead insights and intelligence capture and dissemination.
- Support and implement the data strategy and analytics for the team, aligning with the general and regional objectives and priorities, including the creation of standardized market models
- Collect and analyse data from various sources, such as internal databases, external vendors, market research, web analytics, etc.
- Provide insights and recommendations based on the data analysis, to support the marketing strategy and campaigns.
- Create and update marketing dashboards, reports, models using data visualization tools and techniques.
- Work across the commercial and medical team to establish an intelligence database on market trends, competitor profiles, opportunities, challenges, and benchmarking.

CRM optimisation:

- Optimize the CRM system and ensure data quality, accuracy, and completeness.
- Drive the adoption of marketing attributes.
- Dashboarding and reporting of customers insights and opportunity pipeline.
- Map the customer journey and interactions across the marketing channels and touchpoints.
- Train and monitor the teams on the compliance and standard processes of salesforce and omnichannel platforms.

**About you**:

- Bachelor's degree or higher in Marketing, Business, Economics, Statistics, or related field.
- At least 2 years of experience in marketing intelligence, data analysis, or CRM management, preferably in the MedTech or healthcare industry.
- Proficient in CRM systems, such as Salesforce.
- Advanced skills in data analysis and visualization tools, such as Excel or Power BI.
- Fluent in English. Additional regional languages are a plus
- Strong analytical and problem-solving skills, able to synthesize and communicate complex data. Passionate about data and insights and how they ca