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Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon, we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, can our people express their potential and build a fulfilling career.
Amplifon Iberica S.A.U acquired GAES in 2019 with over 700 shops spread throughout the country. The main office is in Barcelona and operates with 2000+ dedicated professionals that empower people to discover all the emotions of sound.
We are currently looking for a dynamic, business driven, and analytical professional to join our Marketing team as a CRM Manager, located at our Spanish headquarters in Barcelona (C. de Pere IV, 160 08005).
This role plays a critical part in developing and implementing, based on internal and external omnichannel data analysis, customer relationship focused strategies and marketing plans with direct impact on business results, and is one of the core pivots to drive the overall Countrys strategy and performance.
Directly reporting to Country Marketing Director, Antonella Fanuzzi, and managing a team of 4 people, the role has the responsibility to directly manage a team in the Countrys Marketing organization. Also, the role has a key responsibility in coordinating the cross work of different departments and functions at local, regional, and global levels.
Main responsibilities:
1. Manages our database, constantly finding and executing initiatives to improve its quality and quantity, and data enrichment and usability.
2. Implements and adapts the global customer segmentation model on systems, interpreting phenomena and developing a detailed positioning plan for selected segments, also evaluating their commercial attractiveness.
3. Defines, contextualizes, implements, and executes the CRM plan, aligned to CRM global guidelines, in order to achieve the revenue targets.
4. Project manages caigns from beginning to end, ensuring they meet the target objectives through all core funnel KPIs.
5. Ensures all marketing caigns are delivered on time and within budget; monitors the execution and ensures continuous optimization based on obsessed caign monitoring.
6. Manages and controls the budget of investments in the area.
7. Assesses the return on investment of the plan and specific caigns, and makes recommendations for improvements.
8. Analyses quantitative and qualitative data, monitors Operational KPIs, and defines corrective actions to ensure end results.
9. Continuously looks for further