Role Overview
The Business Development Manager will drive the growth of AI PC products within the Consumer and Small & Medium Business (SMB) segments. This role focuses on executing strategic marketing initiatives, building partnerships, and managing programmes that enhance sales performance and customer loyalty.
Sales Growth & Market Development
* Develop and implement strategies to increase AI PC product adoption among Consumer & SMB customers.
* Identify new business opportunities and drive revenue growth through targeted campaigns and partnerships.
Execute 4P Marketing Plans
* Partner with HP Store traffic teams, HP MML Marketing & PR, and Partner marketing teams to maximise campaign impact.
* Collaborate with country teams to deliver comprehensive 4P (Product, Price, Place, Promotion) marketing plans.
* Ensure alignment with global and regional objectives while tailoring strategies for local market needs.
Market Analysis & Insights
* Analyse market landscape to ensure HP Store remains competitive, including versus HP in retail and versus our competitors.
* Understand market sizing, product configurations, price points, and channel performance. Identify what is working and why.
* Provide actionable insights to inform product positioning and promotional strategies.
Partnership Development
* Establish and nurture affiliate partnerships within the SMB ecosystem to expand reach and influence.
* Negotiate and manage agreements that drive mutual growth and value.
Programme Management
* Oversee Partner-funded headcount in contact centres, ensuring governance and performance of Sales Representatives.
* Monitor KPIs and implement continuous improvement initiatives for programme effectiveness.
Loyalty Programme Enhancement
* Develop a roadmap of propositions and enhancements for the HP Store loyalty programme – HP Advantage for Business.
* Drive engagement and retention through innovative offers and benefits tailored to SMB customers.
Skills & Qualifications
* Proven experience in business development or sales within the technology sector
* Strong understanding of marketing principles, including 4P execution.
* Analytical mindset with ability to interpret market data and trends.
* Excellent relationship-building and negotiation skills.
* Programme management experience, including governance and performance tracking.
* Familiarity with loyalty programmes and customer engagement strategies.
#J-18808-Ljbffr