Leader, Marketing Iberia Location:
Spain & Portugal (Spain, Europe)
Employment type:
Full-time (Hybrid)
Qualification:
Bachelor-/Master-/Diploma-Thesis
Last updated:
31 October 2025
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About the Role Do you want to take on a leadership role in a fast-growing, global organisation where marketing plays a central role in shaping commercial success? Do you thrive in matrix organisations, balancing global strategy with local execution? LIXIL Europe is looking for a Leader, Marketing Iberia to drive our marketing strategy across Spain and Portugal. This role reports to the Leader, Iberia, overseeing product management, marketing activation, digital, and PR while coaching a diverse team.
Key Responsibilities
Develop and execute marketing strategies and plans to grow market share across Iberia
Oversee product management, marketing activation (digital, GROHE X, Truck), and public relations
Lead, coach, and develop the Iberia Marketing team to deliver strong performance
Drive activation of sub-brands, channels, customers (IKAM & local), and product categories
Align local activities with Central Marketing priorities (Sales Cycle, Campaign Calendar, A&P; investment)
Manage local A&P; and CAPEX budgets effectively
Ensure engaging showroom management in Barcelona and Lisbon with agency support
Collaborate closely with sales, finance, and other stakeholders to connect marketing to business results
Your Profile
Master’s, MBA, or bachelor’s degree in marketing, economics, or a related field
5+ years of marketing management experience, including managing teams
Strong experience in matrix organisations with intercultural leadership exposure
Business‑driven mindset with strong analytical and strategic planning skills
Hands‑on, collaborative, and able to influence across functions
Proficiency in Google Suite and MS Office tools
Fluency in English and Spanish (Portuguese a plus)
Affinity for technical/durable consumer products
Success Metrics
Clear team objectives, strategy, and action plans delivered
Effective execution of department plans and campaign activations
Measurable growth in sales collaboration, showroom performance, and brand visibility
Strong alignment between HQ-driven priorities and Iberian market needs
Why Join LIXIL?
Be part of GROHE, a general leader in the sanitary space
Work in the second-largest function after sales, at the heart of our Iberia growth strategy
Manage a significant marketing budget and high-impact campaigns
Gain international exposure with HQ while leading local market adaptation
Join a supportive, collaborative, and high‑performing team in a business that is performing strongly in Iberia
Apply now
and take the lead in shaping LIXIL’s marketing success in Iberia.
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