The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand's premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience. Puede obtener más detalles sobre la naturaleza de esta vacante y lo que se espera de los solicitantes leyendo la información a continuación. What will you do? Brand & Operational Marketing Leadership Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe Ensure consistent application of brand standards across all properties Support the rollout of guest experience initiatives and operational brand standards at hotel level Hotel Support & Collaboration Act as a key partner to hotels, providing guidance on marketing, branding, and design needs Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing Identify best practices and scalable initiatives across the portfolio Marketing Planning & Execution Oversee the implementation of the global NH Collection marketing plan at property level Support the development and execution of tailored marketing plans for flagship hotels Contribute to regional and hotel-level media plans, ensuring high-quality creative execution Openings, Rebrandings & Asset Development Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events Coordinate product and lifestyle photoshoots Content, Digital & Brand Governance Ensure all brand assets and materials are used correctly Support website and landing page content alignment Oversee Social Media and PR alignment with brand standards Support CRM and loyalty campaigns with on-brand creative input Cross-Functional Collaboration Work closely with Brand Strategy, Customer Experience, and Operations Deliver brand training and provide brand expertise across departments What are we looking for? Education & Background Bachelor's degree required; Master's degree is an advantage Proven international work experience Skills & Expertise Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required Strong business and marketing acumen, combined with analytical thinking and attention to detail Ability to translate data into impactful, creative marketing concepts Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) Good understanding of social media platforms and content management systems (e.g. WordPress) Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus Reporting Line & Location Reports to the Senior Director, B2C Operational Marketing Based in Madrid (hybrid working model) Why choose us? At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as: Worldwide experience – diversity of 150 different nationalities. Career development opportunities full of national and international challenges. Wide range of training programmes to enhance your skills. Wellbeing initiatives, including flexible working conditions. Team member recognition programmes, including Memorable Dates. Ability to make a difference through our sustainability programme and volunteering initiatives. xqysrnh Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme. #J-18808-Ljbffr