Overview
Join to apply for the Senior SEM Specialist role at Exoticca.
At Exoticca we are looking for people who want to offer the best of themselves and to generate unforgettable experiences for their users. We are a young, dynamic, multicultural team, in a moment of international expansion and therefore, we are looking for new traveling companions. Exoticca is a company created in 2013 by professionals specialized in the development and online distribution of travel. Our mission is to provide our clients with the possibility of getting to know the most beautiful and stimulating places on the planet, through the best travel proposals on the market. Features such as innovative design, easy usability, and intuitive navigation, together with values such as transparency, dedication to service, security, respect, and admiration for the different cultures of the world, make Exoticca the adecuado showcase to publicize your establishment and retain a high profile customer.
What about the team?
As a key player within the Performance Marketing team, the Senior SEM Specialist will drive profitable growth across all Exoticca geographies by owning and evolving high-impact, data-driven search marketing programs. You’ll bring deep technical and strategic expertise to lead the planning, execution, and continuous improvement of SEM initiatives across Google and Microsoft Ads. You will be asked to own the day-to-day operations of the channel, coordinating the work of a team member with an operational background, in constant alignment and collaboration with the Manager of the area. This role is ideal for a strong SEM professional with a solid ownership mindset, expert knowledge of automation and bidding strategies, and a passion for testing and optimization. You will be a key stakeholder in cross-functional collaboration with Data, Product, and Sales to develop scalable solutions that improve CAC, LTV, and overall marketing efficiency.
Responsibilities
- Own execution and large-scale management of multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets.
- Report and present results to internal stakeholders, explaining performance and trends while proposing actions to be taken.
- Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently.
- Collaborate with Martech area and Data teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies.
- Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms.
- Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings.
- Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data.
- Put in place quarterly planning for SEM growth levers and define the roadmap to hit key business targets.
- Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs.
- Ensure alignment of SEM efforts with wider cross-functional projects: landing pages UX, feed optimization, CRM audience signals.
Requirements
- 5+ years of hands-on SEM experience managing large-scale campaigns (6–7 figure budgets annually) across international markets.
- Proven expertise in Google and Microsoft Ads platforms, including formats like Performance Max, broad match with smart bidding, and custom audience targeting.
- Experience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plus.
- Automation mindset and hands-on experience using automation tech tools (e.G. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performance.
- Understanding of performance measurement and experimentation, with the ability to define, run, and interpret tests.
- Experience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skills.
- Data driven and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actions.
- Fluent in English and Spanish, with excellent communication and collaboration skills.
- Experience in the travel industry is a plus, but not essential.
- Proactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling).
- Hybrid work model. Offices in Barcelona city. Travel at reduced prices!
- Permanent contract from the start.
- Referral bonus, if you bring people as talented as you.
- Competitive compensation package in line with job responsibilities and experience.
Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.
Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Travel Arrangements
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