Job Summary
Director, Omnichannel Platforms – Barcelona, Spain (Hybrid). This role enables and manages digital marketing platform solutions across international, regional and country levels to support commercial, medical and value‑access activities at Novartis.
Salary (annual base): €84,400.00 – €156,800.00
Responsibilities
- Lead implementation of omnichannel platform governance, integrations, operations, resource prioritisation and budget planning, including events, webinars and social media listening/publishing.
- Drive excellence in the definition, execution and operations of orchestrated digital platform solutions that support customer engagement.
- Monitor the efficiency of digital marketing platforms and measure their impact on business operations and decision‑making processes.
- Gather business requirements, vision and strategies from process owners across CLS, Medical, Value & Access, IRC and S&G, and translate them into tactical execution across the digital marketing ecosystem.
- Contribute to defining the DAP strategy and shaping omnichannel platform objectives and tactics.
- Partner with country teams to tailor the orchestration of digital marketing platforms to local needs while preserving the standardisation needed for implementation at scale and speed.
- Collaborate with Data, Analytics, AI & Data Science, other CLS teams, Medical, Value & Access, IRC, S&G, DDIT, BSI and other commercial teams to identify key opportunities and challenges and deliver meaningful business impact.
- Lead the implementation, governance and scaling of centralized multi‑tenant marketing platforms for IRC.
- Collaborate with ethics, legal and compliance teams to apply governance, reduce risk and enable appropriate use of platforms for compliant procurement, data protection and data use, while maximising automation and integration across the technology, data and analytics ecosystems.
- Plan and manage budget, resources, timelines, solution lifecycles and change management activities.
- Stay informed about emerging thinking and leading practices in marketing platforms across the industry.
Qualifications – Minimum
- Graduate degree (ideally MSc/PhD) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics or Statistics.
- 10+ years of experience in technology, data, analytics, IT or a related field.
- 5+ years of experience in marketing infrastructure, pharmaceutical, biotech, healthcare or consumer environments, with a strong understanding of analytics and pharma data sets and use cases.
- Strong understanding of the end‑to‑end pharma value chain commercialisation process, with experience in marketing and sales analytics.
- Experience with Agile ways of working.
Qualifications – Desired
- Hands‑on and leadership experience in data, tech and analytics environments.
- Experience in deploying commercial platforms with large‑scale and cloud‑based data architectures.
- Ability to independently lead a range of digital platform initiatives using pharma commercial data.
- Experience in building AI solutions embedded in marketing platforms such as CRM, SFMC, web ecosystems and social media.
- External recognition as a marketing platform leader through publications, presentations or similar contributions.
Benefits • Rewards
In addition to the base salary, eligibility for a performance‑based bonus, long‑term equity awards and a range of competitive benefits in kind (insurance, retirement plans, wellbeing resources, flexible and hybrid working options, minimum 14 weeks paid parental leave). Pay equity is a fundamental principle of our employment policy.
EEO Statement
Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
