PbBettingJobs /b is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia. /ppbr/ppbKey Responsibilities: /b /pp• Develop and execute customer engagement strategies to drive loyalty, retention, and growth. /pp• Align engagement initiatives with business objectives and marketing strategy. /pp• Oversee daily customer engagement operations, ensuring data integrity and system efficiency. /pp• Lead the selection, implementation, and optimization of CRM and engagement technologies. /pp• Ensure CRM effectiveness across the full sales funnel and customer lifecycle. /pp• Manage customer registration, activation, retention, reactivation, and acquisition strategies. /pp• Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.). /pp• Support promotional events aimed at customer acquisition. /pp• Analyse customer data to identify trends, insights, and growth opportunities. /pp• Track and report on key marketing metrics, including conversion rates and web analytics. /pp• Prepare regular performance reports on engagement, behaviour, and campaign effectiveness. /pp• Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach. /pp• Lead, mentor, and develop customer engagement specialists and analysts. /pp• Foster a culture of continuous improvement and innovation. /ppbr/ppbRequirements: /b /pp• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred. /pp• Proven experience as a Director of CRM or in a similar senior role. /pp• Background in traditional CRM and iGaming preferred. /pp• Experience leading large teams (100+ employees). /pp• Strong expertise in customer acquisition and lifecycle management. /pp• Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms. /pp• Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau). /pp• Experience in land-based or online gambling is a plus. /pp• Strong analytical, problem-solving, leadership, and communication skills. /pp• Ability to manage marketing projects end-to-end with a customer-centric mindset. /p