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Admissions and marketing manager

Palma de Mallorca
Raoul Wallenberg International School (RWIS) Spain
Responsable marketing
De 40.000 € a 60.000 € al año
Publicada el 27 septiembre
Descripción

Raoul Wallenberg International School (RWIS)

Spain

€ € per year

Job type:

Full Time, Permanent

Start date:

01 December 2025

Apply by:

31 October 2025


Job overview


The Opportunity

This is an exciting opportunity for an experienced professional to contribute to the growth and success of RWIS. As the Admissions & Marketing Manager, you will play a pivotal role in shaping and communicating the school's vision to prospective families, stakeholders, and the wider community. You will be responsible for overseeing admissions, marketing, and communications, ensuring that RWIS is positioned as a leading choice for future-focused, inquiry-based education in the region.

In this role, you will manage the strategic development and implementation of external communications, the school's digital presence, marketing and advertising efforts, admissions processes, and community engagement initiatives. Reporting directly to the Business and Operations Manager and the Head of School, your work will be instrumental in enhancing RWIS's reputation and building meaningful connections within and beyond the school community.

Position Scope

Admissions:

* Develop and implement a highly effective admissions strategy, supported by relevant policies and procedures.
* Serve as the first point of contact for prospective families, providing guidance and support throughout the admissions process, ensuring a high rate of conversion from enquiry to enrolment.
* Organize and lead school tours, open days, and orientation events.
* Maintain accurate and up-to-date admissions data using Veracross and provide regular reports to the HOS.
* Collaborate with academic staff and families to ensure a seamless onboarding experience for new families.

Marketing & Communications:

* Develop and execute a comprehensive marketing and PR strategy to promote The RWIS Way both locally and internationally.
* Manage the school's digital presence, including website updates, social media platforms, and digital advertising campaigns.
* Act as the "brand guardian" to ensure all materials align with RWIS's ethos, values, brandbook and communications policy.
* Oversee the creation and review of promotional content such as newsletters, prospectuses, and event materials.
* Actively engage with the local and international media, business, NGO and diplomatic community to position RWIS as their school of choice.

Event Management & Community Engagement:

* Plan and execute events that foster community spirit and promote RWIS to prospective families and partners.
* Oversee the activities of the Parent-Teacher Association (PTA) and act as a liaison between parents and the school.
* Organize fundraising and events in collaboration with the Business and Operations Manager to advance the RWIS mission.

Strategic Development:

* Work closely with the Senior Leadership Team to align with the school's broader strategic objectives.
* Provide strategic insights on market trends and opportunities to advance the RWIS mission and vision in every way.
* Provide regular reports and proposals for SLT and Board approval.

Key Performance Indicators (KPIs)

* Growth in student admissions aligned with annual targets.
* Measurable increase in engagement across digital platforms (e.g., website traffic, social media reach).
* Positive feedback from new families on the admissions process and existing families on school communications.
* Successful execution of community events and marketing campaigns.
* Strengthened relationships with community stakeholders, generating mutually beneficial partnerships.

Ideal Candidate

Qualifications and Experience:

* Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
* Proven experience in admissions, marketing, or community relations, ideally within an international school setting.
* Strong understanding of digital marketing tools and social media platforms.
* Experience managing events and community engagement initiatives.
* Experience as an international school educator will also be an advantage.

Skills and Attributes:

* Exceptional interpersonal and communication skills, adopting various mediums of communications.
* Strategic thinker with a creative approach to problem-solving.
* Proficiency in Google Workspace and familiarity with marketing and AI tools is highly desirable.
* Fluent in English; additional languages (Spanish, German, Swedish) are a strong asset.
* Ability to multitask and manage time effectively in a dynamic environment.
* Passion for education and alignment with RWIS values.

How to Apply:

Interested candidates should submit the following to as soon as possible:

* A detailed CV.
* A cover letter highlighting your suitability for the role.
* Contact details of at least two professional references.

Next Stages:

* Longlisted candidates will be contacted for an initial interview on an ongoing basis.
* Successful candidates will progress to a panel interview.
* Pre-employment reference checks and criminal record clearance will be conducted as part of our safer recruitment procedures.

Raoul Wallenberg International School is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Raoul Wallenberg International School believes that every child has the right to grow up in a healthy, safe, secure, and supportive environment. As an institution, we prioritise and promote child protection above all else and adopt a strict zero-tolerance policy towards the mistreatment or abuse of children. Raoul Wallenberg International School supports the International Task Force on Child Protection (ITFCP) Reports and Recommendations and we hold ourselves to a high standard of effective recruitment practices with specific attention to Child Protection.

As part of our safer recruitment procedures, Raoul Wallenberg International School conducts pre-employment reference checks before confirming any appointment. Furthermore, we request all successful candidates to undergo criminal record checks in their country of residence and/or previous countries of employment. Personal data is collected and used for recruitment purposes only in accordance with our Privacy Policy.

Raoul Wallenberg International School reserves the right to make an appointment at any time, even before the posted deadline, if an exceptional candidate is identified early in the process. For this reason, interested candidates are encouraged to apply at the earliest possible time.

Join us in shaping the future leaders of tomorrow at Raoul Wallenberg International School. We look forward to welcoming a passionate and skilled professional to join our vibrant and values-driven community


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About Raoul Wallenberg International School (RWIS)


Raoul Wallenberg International School (RWIS)

Carrer de les Oblates 23, La Vileta

Palma de Mallorca

07011

Spain

Raoul Wallenberg International School Palma (RWIS) is a values-driven learning environment committed to fostering future-focused, inquiry-based education. Guided by the values of honesty, compassion, courage, and drive, we provide a nurturing yet challenging space for students to thrive academically and personally. Located in the stunning setting of Mallorca, Spain, RWIS is dedicated to empowering learners from diverse backgrounds to become ethical leaders and global citizens.

RWIS Guiding Statements

Vision Statement

An inspiring and nurturing learning community that appropriately challenges and empowers students to be future-ready global citizens.

Mission Statement

The Raoul Wallenberg International School's mission is to make a positive difference for every single student in our care, helping to develop their full potential. We aim to nurture confident, independent, and resilient students in an inclusive, caring, challenging, diverse and joyful international learning environment. This outstanding student experience will empower RWIS graduates with the attitudes, skills and attributes to thrive in a rapidly changing world by enriching their own lives and those around them.

Watchwords

Courage, Drive, Honesty, Compassion

At RWIS we believe in a holistic approach to education, placing equal value on all aspects of student growth, including social, emotional, physical, and academic development.

Character Development: We empower compassionate, confident, and globally minded individuals who lead with integrity and purpose.

Community Building: We foster a strong sense of community through collaboration, respect, and shared values, creating an environment where every student feels valued, challenged and prepared.

Inquiry Approach: Our inquiry-based, student-centred approach encourages student voice and ownership over their learning journey, inspiring curiosity, critical thinking and effective collaboration and communication, resulting in meaningful connections to the real world.

The RWIS Curriculum

Our unique program is built upon the foundation of the Cambridge International Pathway, and outstanding teaching and learning practices from around the world. This carefully crafted international curriculum inspires, challenges, and empowers students as future-ready global citizens, and is enriched by diverse extracurriculars, sports, languages, and other activities.

Where history meets innovation

RWIS offers a unique blend of historic charm and modern facilities. Our expansive 10,000 sqm estate features student-centred and specialised learning spaces, including a stunning chapel-turned-auditorium. Outdoor areas include sports courts, fields, gardens, and an orchard. Sustainability is at our core, with solar power, rainwater harvesting, and eco-friendly designs. With indoor and outdoor dining areas, advanced security, and a dedicated carpark, RWIS brings together tradition and progress.

The RWIS Way

Our mission is to make a positive difference for every single student in our care, helping to develop their full potential. We aim to nurture confident, independent, and resilient students in an inclusive, caring, challenging, diverse and joyful international learning environment. To achieve this, we have identified and defined ten Future-Focused Learning Outcomes. This results in an education that integrates cognitive, social, emotional, and physical development to provide a holistic education, preparing students for a rapidly changing world - This is The RWIS Way

Please note that you are wholly responsible for fact checking in respect of the information provided by schools. Please also check for the latest visa and work permit requirements that may apply. Tes is not responsible for the content of advertisements or the policies adopted by advertising schools. Tes asks that all schools followTes' Fair Recruitment Policy.

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