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Head of sales and marketing (barcelona) (madrid)

Madrid
ROBOTIX® Hands-On Learning
Publicada el Publicado hace 14 hr horas
Descripción

Who we are

ROBOTIX® Hands-On Learning has been in classrooms for two decades. We work with schools to help teachers and students build real digital skills — through robotics, coding, and computational thinking.

Descubra más sobre las tareas diarias, las responsabilidades generales y la experiencia requerida para esta posibilidad desplazándose hacia abajo ahora.

We're scaling — new markets, a bigger operation, and the chance to rebuild how we grow. Sales drives this stage. Marketing isn't an end in itself here — it's the lever that helps the sales team sell more, in more places.

We're hiring someone to lead sales and marketing as one function — and own the number.

The profile

Someone who's run sales and marketing as one. Years carrying a sales number — and hitting it. Built and led sales teams from the front. Fluent in marketing as a tool — reads a funnel, holds the team to qualified leads, tracks every euro's return — but judges by business impact, not campaign metrics.

Senior enough to walk into a major institutional deal, sit across from the client, and close it. Strategic enough to shape how ROBOTIX sells over the next few years: team structure, sales model, new markets, new channels.

What doesn't work here

Pure marketing backgrounds. If your career has been brand, comms, or digital with no revenue accountability, this isn't the role.

Strategists who won't go deep. The big deals get closed with you in the room.

Tacticians who execute well but don't design how the business grows.

Advisory experience, this isn't the role — we need someone who has run the function, not advised on one.

What you’ll do

Own the P&L; for Sales + Marketing and hit the annual budget.

Build the annual Sales and Marketing plan — targets, KPIs, priorities — sales-led.

Lead the Sales and Marketing managers, keeping both functions aligned around the number.

Set direction and pace in sales — pipeline, forecast, targets — alongside the Sales Manager.

Set the priorities for marketing: qualified leads, sales enablement, positioning that helps close.

Run the marketing budget on ROI: every euro has to move revenue.

Run the major accounts and institutions like business units.

Take new market entries end-to-end: research, go-to-market, first pipeline, first closes.

Partner with Customer Success so the value proposition and terms land the number without eroding margin.

Bring in AI where it multiplies what the team can do.

What we need

10+ years in sales and marketing, including direct P&L; ownership in your current or most recent role. Not P&L; "exposure" or "impact" from years ago — a number you own now.

Track record of hitting the number year after year — with numbers, not stories.

Experience running sales and marketing as one, with managers reporting to you.

Experience building sales teams — or rebuilding them.

Experience opening new markets or growing early-stage businesses.

Institutional B2B or long sales cycles.

Strong on the analytics: define the metric, read the data, act on it. Comfortable in a CRM (Salesforce, HubSpot, or similar) and marketing automation.

Professional fluency in Spanish and English.

Our culture

At ROBOTIX we work focused, data-driven, and clear-headed. Data is the foundation of every decision, not a footnote. We make calls, we own them, and we learn from the ones that don't land.

Teams beat egos here, and progress beats comfort. We pressure-test our own ideas before defending them, and we start every initiative with the customer — not as a tagline, but as the vigente brief.

Work smart, play smart.

What we offer A real strategic seat with P&L; on it.

A clear mandate to lead Sales and Marketing, backed directly by leadership.

Real autonomy to define, propose, and execute.

Office in central Barcelona (Diagonal/Aribau).

A team that takes the work seriously — and knows how to enjoy it.

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