Experteer OverviewAs a User Acquisition Manager at Zynga you drive the growth of our mobile portfolio by overseeing large-scale ad campaigns and optimizing creatives, budget allocation, and ROI. You work with cross-functional teams to inform strategy, forecast multi-million-dollar budgets, and implement innovative UA initiatives. This role puts you at the heart of performance-driven growth across diverse game genres, collaborating with partners and attending industry events. You'll have a meaningful impact on acquiring and engaging players at scale.
Compensaciones / Ventajas
- Lead user acquisition strategy and performance-based media buying across SDK ad networks, social, and programmatic platforms
- Collaborate with product teams, senior stakeholders, and network account managers
- Analyze campaigns and coordinate with in-house design for new concepts
- Assist in forecasting and managing multimillion-dollar budgets
- Drive inter-departmental projects to deliver innovative solutions and improve performance
- Identify and develop new partner and platform opportunities to boost results
- Analyze data to spot opportunities and trend changes in UA activities
- Keep up-to-date with industry best practices and competitor trends
- Represent Zynga at international conferences and events
Responsabilidades
- 4+ years of managing ad network campaigns
- 2+ years in mobile user acquisition and KPI-driven analysis
- Experience launching new games/apps and maintaining multiple live products at scale
- Deep understanding of third-party tools including MMPs, market research platforms and ad networks
- Experience and knowledge of mobile and ad tech from a gaming developer or agency perspective
- Expert with Excel functions (v-lookup and pivot tables)
- Extremely organized with high attention to detail
- Analytical and metric driven
Requisitos principales-