Senior Influencer Marketing Specialist – SAMY Iberia Job Description
SAMY is a leading general social first agency. We activate end‑to‑end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter. Our team of 900+ people across 20 offices and 55 markets serves more than 270 leading clients, including Europe, the U.S., and Latin America. We create relevance for blue‑chip brands such as L’Oréal, The North Face, Diageo, Microsoft, and Samsung. We believe in bold, human, and transformative communication and push boundaries to unlock potential. This role offers a global scope with exciting clients and industry‑shaping projects.
As a Senior Account Manager, Influencer Marketing Specialist for L’Oréal at Samy Alliance, you will take a leadership role in managing and strategizing influencer campaigns and activations. Your expertise will guide strategic insights and creative solutions to meet campaign briefs, leveraging deep knowledge of social media trends, influencer marketing, and problem‑solving abilities.
Key Responsibilities
Strategic Campaign Development: Receive briefs and collaborate with L’Oréal and SamyRoad teams to develop high‑level strategic and creative campaign proposals.
Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high‑quality standards and requirements.
Campaign Performance Oversight: Supervise daily campaign performance and make strategic adjustments to maximize results.
Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
Cross‑functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post‑campaign reports.
Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.
Requirements
4–5 years of experience in influencer marketing or a related field, with a proven track record of strategic campaign management.
Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.
Strategic thinker, highly analytical, exceptionally creative, and strong leadership skills.
Comprehensive understanding of social media trends and the Spanish influencer landscape.
Relevant degree or equivalent experience.
Previous experience in the luxury industry is highly valuable.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Advertising Services
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