We are seeking a skilled Trade Marketing Executive to develop and execute trade marketing plans that achieve marketing and sales objectives in offline channels. This role involves implementing appropriate product mix, managing in-store presence, activations, and promotions.
Responsibilities include :
* Managing trade promotions based on the marketing calendar.
* Conducting weekly market visits to monitor competitor activities, pricing strategies, current promotions, and stock levels at POS (Point of Sale).
* Monitoring stock movement to stores and suggesting promotions or trade deals on slow-moving or near-expiry products.
* Executing BTL activities such as new product launches, sampling, and consumer promotions.
* Participating actively in product launches by presenting to the sales team on new SKUs.
* Following up with sales and product managers to meet sales targets on trade deals.
* Tracking sell-out data by SKU, analyzing product performance weekly at each POS / store, and preparing sales trackers.
* Conducting market research through customer questionnaires and focus groups.
* Monitoring competitor activity and evaluating the visibility and market coverage of our products through weekly visits.
* Contributing to and executing marketing plans and projects.
* Collecting and sharing best practices for profitable trade marketing activities.
Job Requirements :
* Bachelor's degree in Marketing or related field.
* 5-7 years of experience in Trade Marketing, preferably within the tobacco, Vape, or FMCG industry.
* Excellent communication skills, with the ability to build trusted relationships internally and externally.
* Ability to work under pressure in a startup environment.
Who We Are :
Founded in 2019, RELX International is a multinational e-vapor company marketing and selling RELX, the world's leading independent e-vapor brand. Our mission is to make RELX a trusted brand for adult smokers through innovative products, industry-leading technologies, and scientific advances, in collaboration with talented and committed people worldwide.
With RELX, you are :
* An entrepreneurial spirit in a promising and rapidly growing business.
* Growing alongside a trusted, engaging, and talented team.
* A pioneer in a new and emerging industry.
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