Job Description: Marketing Manager – SaaS Company
Location: Madrid, Spain
Reporting to: CEO
Team: Starting with a team of 1 (with plans to grow)
About the Company
Our client is a global SaaS company dedicated to empowering businesses through digital transformation. Our innovative solutions enable organizations worldwide to streamline operations, enhance efficiency, and adapt to an ever-evolving digital landscape. By leveraging cutting-edge technology and a customer-first approach, we help companies unlock their full potential in the modern era.
Role Overview
We are seeking a dynamic and results-driven Marketing Manager to lead and scale our marketing efforts. This is a key leadership role, directly reporting to the CEO, with the opportunity to shape the company's marketing strategy and drive growth. You will lead a team of 2, with plans to expand the team as the company grows.
The ideal candidate will have extensive experience in digital marketing, a strategic mindset, and a hands-on approach to execution.
Key Responsibilities
Strategy & Leadership:
Develop and implement a comprehensive marketing strategy aligned with company goals.
Lead, mentor, and expand the marketing team, ensuring high performance and collaboration.
Collaborate closely with the CEO and other key stakeholders to align marketing initiatives with business objectives.
Digital Marketing Execution:
Drive demand generation through digital channels, including SEO, SEM, paid media, social media, and email marketing .
Plan and execute targeted campaigns to generate leads, improve conversion rates, and increase customer retention.
Optimize the company’s website and landing pages to enhance user experience and drive conversions.
Develop content marketing strategies, including blogs, whitepapers, case studies, and videos, to engage and educate the target audience.
Analytics & Reporting:
Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
Provide regular performance reports to the CEO, including insights and recommendations for improvement.
Continuously refine marketing strategies based on data-driven insights.
Brand & Positioning:
Enhance brand visibility and positioning in the SaaS market through thought leadership, PR, and partnerships.
Ensure consistency in brand messaging across all marketing channels.
Qualifications & Skills
5+ years of experience in marketing, with at least 3 years in a SaaS or tech environment .
Proven track record of developing and executing successful digital marketing campaigns.
Experience managing and growing a team, with strong leadership and mentoring skills.
Expertise in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, HubSpot, Mailchimp, SEMrush).
Strong understanding of SEO, SEM, and paid advertising best practices.
Proficient in data analysis and marketing metrics (e.g., CAC, LTV, ROI).
Strategic thinker with a hands-on, execution-oriented mindset.
Excellent communication and interpersonal skills.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus but not required.
Why Join Us?
Opportunity to directly shape the marketing strategy of a growing SaaS company.
Collaborative and entrepreneurial work environment.
Competitive salary and benefits package.
Career growth potential as we scale.