Role Overview
We are seeking a Growth Marketing Manager to build and execute scalable marketing programs that drive high-quality leads (MQLs) and accelerate pipeline growth. You will design and manage multi-channel campaigns, partner closely with sales, and continually optimise performance through data-driven insights. This is a high-impact role in a fast-moving ad-tech environment where creativity and analytical rigor are equally important.
Key Responsibilities
* Develop and own the demand generation strategy to support BidMachine’s revenue targets across priority regions and products.
* Define the MQL and pipeline goals in partnership with the sales team.
* Build a repeatable lead-gen engine that integrates CRM, enrichment, and outbound workflows to deliver predictable pipeline growth.
Campaign Execution
* Plan and execute campaigns across paid media, email, and outbound channels
* Manage our marketing automation platform HubSpot to nurture, score, and segment leads effectively.
* Set up and optimise lead enrichment workflows using 3rd-party tools (e.G., Clay, Clearbit, Apollo) to ensure clean, actionable data.
* Implement outbound and ABM tactics leveraging tools like Lemlist, LinkedIn Sales Navigator, and other prospecting platforms to expand reach and increase engagement.
* Partner with content and product marketing teams to deliver compelling campaign assets (case studies, landing pages, messaging sequences, etc).
* Track and report on lead generation metrics (MQLs, SQLs, cost per lead, conversion rates, pipeline contribution).
* Use A/B testing, enrichment insights, and data analysis to continually optimise campaigns for both quality and efficiency.
* Maintain dashboards in HubSpot and analytics tools to provide visibility to sales and leadership.
Cross-Functional Collaboration
* Work closely with Product Marketing and Sales Operations teams to align messaging and ensure smooth handoff of leads.
* Provide regular insights on market trends, campaign performance, ICP targeting, and customer behaviour to influence future strategy.
Market Presence & Events
* Coordinate industry events, webinars, and sponsorships to raise brand awareness and capture high-value leads.
* Develop partnerships with key industry associations and media outlets to expand reach.
What We’re Looking For
* 3–5 years of experience in B2B demand generation, preferably in ad tech, martech, or SaaS.
* Proven track record of planning and delivering campaigns that drive measurable pipeline growth.
* Hands-on experience with HubSpot CRM and marketing automation, including workflows, scoring, segmentation, and reporting.
* Experience using enrichment tools (Clay, Clearbit, Apollo, ZoomInfo) to build and maintain high-quality prospect databases.
* Familiarity with outbound and outreach tools (Lemlist, LinkedIn Sales Navigator, SalesLoft/Outreach.Io) for scaling personalised campaigns.
* Analytical mindset with the ability to turn data into actionable insights and optimisations.
* Excellent project management skills;
able to balance multiple campaigns and deadlines.
* Strong written and verbal communication;
comfortable collaborating with sales and executive stakeholders.
* Bonus: Knowledge of ABM strategy, paid media platforms (Google Ads, LinkedIn Ads), and intent-data providers.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
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