An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.
ONSITE SEARCH EXPERT
Location - Barcelona Sant Cugat - Spain
Hybrid work - 2 days in a week onsite.
Years of experience needed - 10+ Year (Do not share SEO profiles, we need senior profiles with Onsite Search. )
**Technical Skills**:
- Create a robust on-site search strategy for digital direct business.
- Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
- Always ensure best relevancy for the on site searches
- Continuously increase the click through rate and conversation rate for the keywords being searched on site stores
- Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects etc)
- Optimization search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns etc
- Plan and execute a upsell and cross sell campaign on various real estates on the stores by leveraging the tools capabilities
- Work together with e-commerce merchandising team on a road map and create the execute optimization activities.
- Perform keyword search in coordination with business objectives to optimize existing on site search experience and define new opportunities
- Address pain point for the search keywords and improve the relevancy slash result accordingly.
- Quality control dash making sure for the best relevancy and end to end experience (audit and analyze)
- Provide feedback to merchandising team on the performance of keywords recommend plan to improve the click through rate of low performing keywords
- Minimize the search result pages with 0 results to avoid exist from the online stores
- Communicate performance and initiative status to stakeholders in monthly business reviews
- Stay on top of the trends related to search and on site search optimization and leverage applicable practices to fuel growth on the online store ecosystem
- Leverage the tool to personalize on site search experiences based on the user behavior, browsing history etc
- Data Analytics + Campaign management knowledge + Data Obsession
- SQL Knowledge, web analytics (HTML)
- No interaction with SEO Team. Only interaction with Merchandizing + Adv teams NPI and campaigns. Analyzing Google analytics Data and making insights
**Certifications Needed**: