Overview
Sales Manager for Royal Brinkman España. Royal Brinkman Spain is a subsidiary of Royal Brinkman International, a 140-year-old company based in the Netherlands that is a leading supplier to the professional greenhouse horticulture sector. This family-owned organization is dedicated to creating a better and sustainable future for the entrepreneur in protected horticulture. Royal Brinkman Spain is seeking an experienced and results-oriented sales leader to drive growth and performance across our Spanish operations. As Sales Team Leader, you will oversee and support a team of Account Managers based in Almería. In this pivotal role, you will champion a customer-first sales strategy, ensure the achievement of sales targets, and foster a high level of customer satisfaction. Are you looking for an operational and commercial management position at a leading family-owned company with plenty of room for growth and development? Do you have a hands-on mentality and affinity with horticultural supplies?
Responsibilities include developing and managing the overall company sales budget, identifying short- and long-term improvements, and supporting the Branch Manager while reporting directly to him. Collaborate with individual Account Managers to create and execute sales plans that align with the company\'s commercial strategy and achieve targeted revenue and margins. Lead and support the sales team in generating leads and enquiries on all products. Develop, steer and monitor sales plans for the branch, gather relevant market data & trends, align yearly Sales and Key Account plans with performance targets and global strategy, and lead the team to excel.
As a member of the local management team, contribute to the overall strategy of the branch and its execution. Provide direction and leadership so the sales team operates in line with the local and global sales strategy, and stays informed about the latest strategic, organizational, product and market developments. Identify and initiate improvements in sales processes, monitor systems and procedures, and advise the branch manager on optimization to achieve sales objectives efficiently. Clarify tasks, authorities and responsibilities of all stakeholders in the Sales (and Operations) processes in line with global guidelines. You will also advise the branch manager on the yearly budget plan regarding turnover, gross margin part and sales costs, and be able to execute this plan. Bachelor\'s degree in Business, Horticulture, or Agriculture (post-secondary).
Qualifications
* Industry knowledge, experience in agriculture industry, horticulture, greenhouses, or on-farm environments is a strong advantage
* Solid ability to understand market trends, customer challenges, and general product knowledge
* Additional leadership training is considered an asset
* At least 10 years of experience in sales and team management, including recent leadership roles
* Performance-motivated leader who fosters individual and team growth
* Self-driven, professional, and capable of working independently with minimal supervision
* Sales Strategy and Business Acumen
Responsibilities (continued)
* Develop and implement sales strategy: Formulate sales plans, set measurable goals, and establish a budget to guide the sales team and expand market share
* Analyze sales performance: Track and analyze sales data, market trends, and competitor activities to identify opportunities and areas for improvement
* Contribute to business planning: Participate in broader business planning, including commercial strategy, budgeting, and mid-term planning
* Implement pricing policies and contract negotiations to maximize sales volumes and long-term profitability
* Experienced in consultative sales that improves customer profitability and consistently meets corporate sales targets
* Develop and implement regional sales strategies to achieve revenue, profitability, and growth objectives. Establish sales targets, forecasts, and performance metrics for the sales team
Skills and Capabilities
* Customer Focus and Relationship Building
* Excellent written and verbal communication skills (in Spanish and English)
* Strong time management, organizational, and problem-solving skills, with ability to make sound decisions independently
* Digital Proficiency & E-Commerce Strategy
* Proficiency in CRM systems, webstores, and social media platforms for managing customer data and driving sales
* Advanced computer skills, including full proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
* Integrate digital tools into their sales strategies
Royal Brinkman Spain is committed to fostering an inclusive and accessible environment where all employees and applicants feel valued, respected, and supported. Senior
Benefits include:
Flexible working hours and partial remote work options
25 vacation days and 10 additional days off (based on full-time)
A laptop, mobile phone, and company car suited to the role
Global specialist in horticulture defines who we are. This motto reflects how we operate—collaborating with growers, suppliers, and partners to improve horticulture worldwide. Our core values—connection, innovation, reliability, helpfulness, and expertise—are essential to fulfilling our promise.
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