Company overview: Imagina Energia (company part of Hanwha Group)
La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
Imagina Energia was born in 2020 as the first 100% solar company in the Spanish energy market with the aim of bringing solar energy to all homes and companies in Spain in a simple and innovative way, either with self-consumption solutions or with tailored energy from the grid.
A new sustainable energy that is closer and adapted to the needs of each person that has the support of the Hanwha Group, one of the largest solar investors in the world and an international leader in innovation and sustainability.
The Marketing Manager will lead the marketing function across Imagina Energía and Quantica Renovables Spain, supporting two complementary businesses in the renewable energy sector: electricity retail and distributed solar self-consumption.
This role will be responsible for translating business priorities into practical, measurable and commercially relevant marketing plans, with a strong focus on lead generation, sales support, customer acquisition, brand positioning and marketing efficiency across both B2B and B2C channels.
We are looking for a business-oriented, hands-on and resourceful marketing professional, capable of combining strategic thinking with strong execution. The successful candidate must be comfortable managing the full marketing cycle, working closely with Sales, coordinating internal resources, managing external partners, and finding creative, efficient solutions in a dynamic and results-driven environment.
The role will manage a small marketing team of approximately 3 to 4 people and will work closely with the General Manager, Sales teams and business leadership to directly contribute to pipeline creation, commercial conversion and revenue growth.
Marketing Strategy & Commercial Alignment
Define and execute the overall marketing strategy aligned with business priorities and growth targets
Translate commercial objectives into actionable marketing plans and measurable initiatives
Balance brand awareness, lead generation, customer acquisition and sales enablement
Demand Generation & Performance Marketing
Plan, execute and optimize digital acquisition campaigns across paid media, search, social media, email marketing and partnerships
Monitor campaign performance and continuously optimize ROI, CPL, CAC and funnel efficiency
Identify new growth opportunities, acquisition channels and scalable marketing initiatives
CRM, Automation & Data-Driven Marketing
Manage CRM and marketing automation processes, including segmentation, lead scoring and nurturing workflows
Work closely with Sales to improve pipeline visibility and lead quality
Analyze KPIs and campaign performance to support data-driven decision making
Develop reporting dashboards and actionable commercial insights
Develop sales materials, presentations, case studies, landing pages and customer-facing content
Support campaigns and initiatives targeting residential, SME, corporate and industrial customers
Identify customer pain points and market opportunities to improve commercial performance
Brand, Content & Communication
Strengthen brand positioning within the renewable energy and sustainability sector xpzdshu
Coordinate content strategies across digital channels, PR, newsletters, social media and corporate communications
Ensure all communications are customer-oriented, commercially relevant and aligned with brand guidelines
Lead and coordinate a small marketing team while managing agencies, freelancers and external partners
Prioritize initiatives effectively and ensure high-quality execution across multiple projects
7–10+ years of experience in marketing roles with both strategic and hands-on responsibilities
~ Strong background in lead generation, performance marketing, CRM and digital marketing
~ Ability to manage the full marketing cycle end-to-end
~ Strong commercial mindset and close collaboration with Sales teams
~ Analytical profile with experience tracking KPIs and optimizing performance
~ Excellent communication and project management skills
~ Fluent English and Spanish
Experience with HubSpot, Zoho, Salesforce or similar platforms
Knowledge of the Spanish energy market, solar self-consumption or distributed energy solutions