Job title: Global Brand Manager
Reports to: Global Brand Lead
Location: Sant Cugat del Vallés (HQ)
Employment Type: Full time
Job Summary:
Leads and develops brand strategy to strengthen Uriach's global presence and enhance its value in the European natural healthcare market. Applies specialized expertise to support projects, optimize operations, and deliver effective solutions within a defined scope. Collaborates across teams to ensure best practices and achieve impactful results.
Key responsabilities:
- Define and develop the integral brand strategy according to company purpose, to effectively promote and implement the products across the multiple international markets.
- Ensure and facilitate consistent brand identity across all markets and channels.
- Conduct market research to understand consumer behavior, market trends, and competition to inform brand strategy from a global point of view and integrating local inputs.
- Lead the entire lifecycle of products, from development and launch to ongoing marketing and product enhancements.
- Detect opportunities, adapt, and change as needed, based on consumer demands, market needs and company objectives.
- Support countries in the definition and execution of their local strategies. Create country synergies.
- Elaboration and development of communication pieces to be applied to different touchpoints, as well as in the preparation of toolkits for countries.
- Ensure that all brand activities and materials comply with legal and regulatory standards.
- Cross-functional collaborations with various departments to ensure consistency and alignment as well as tackle new opportunities.
- Define and manage effectively the budget allocated.
Sector: Industria Farmacéutica
Función: Marketing / RRPP
Tipo de empleo: Trabajo a tiempo indefinido
Requirements:
- Bachelor's degree in Marketing, Economics, or Business Administration; a background in Health Sciences is highly valued.
- 5+ years of experience in marketing roles within Consumer Healthcare or FMCG, with proven expertise in:
- Managing global brands.
- Supporting or leading multi-country product launches.
- Collaborating with cross-functional teams.
- Experience in regulated categories and exposure to both mature and emerging markets is a strong plus.
- Previous experience with the German market or teams is highly valued.
- Strong ability to work cross-functionally with R&D;, Marketing, and Regulatory teams in a matrix organization.
- Proactive, adaptable, and results-oriented, capable of managing multiple projects in a fast-paced global environment while influencing and aligning local teams.
- Native German speaker (spoken and written). Fluent in English (spoken and written).
- Willingness to travel as required.