Overview
Revenue Management Analyst
Design and implement the Pack, Price and Promotion Strategy across the different channels, with the objective of maximizing PepsiCo’s Net Revenue & Profitability.
This role sits at the intersection of consumer & commercial strategy, and financial performance, ensuring the right value propositions reach the right consumers, through the right channels, at the right price and in the right formats, while balancing profitability, competitiveness, and customer needs.
This role must have close collaboration with Sales, Marketing, Finance, and Category teams to drive sustainable growth through data-driven decision-making.
Responsibilities
Main Accountabilities:
1. Design and recommend Pack & Price strategies across brands and different sub-channels, grounded in insights and performance analysis
2. Lead Promotional strategy definition and implementation. Define the annual promo calendar, based on shopper insights to maximize performance. Perform periodic analysis to understand results & tailor the strategy.
3. Drive mix development initiatives to maximize Net Revenue Realization (NRR), acting as a category-wide owner of mix levers across channels and departments.
4. Own PPA initiatives, working together with sales, marketing & commercialization, ensuring market-fit and strategic relevance.
5. Lead the AOP strategy & algorithm, aligning short- and long-term initiatives to deliver volume, revenue, and profitability targets.
6. Create x-channel commercial policy, and define list prices for all SKUs, participating in the innovation gates.
7. Partner with Sales to co-create commercially sound proposals, including multipacks, bonuspacks or I&Os in order to boost volumes.
8. Support the implementation & adoption RGM Digital tools ( elasticity, ROI, Uplift models…)
9. Anticipate proactively the market changes, for analysis and decision making (VAT or Tax impacts, legislations, sustainability ;
10. Monitor and track implemented initiatives in order to obtain learnings & insights to optimize and define future strategies.
11. Ensure cross-functional alignment across Sales, Trade Marketing, Insights, Finance, Marketing, Category Management, and Commercialization.
Qualifications
Experience required
12. Finance Planning, Insights, Commercial roles or similar.
13. Experience in the use of internal & external data bases (Nielsen, SAP,…)
14. Knowledge of RGM & finance KPIs (NR, MC, Elasticity, ROI..) preferred
15. Proactivity, ability to work in a cross functional environment and with collaboration spirit
16. Strong Microsoft Office skills (Excel and ppt)
17. Fluent in English (advanced level)
Competencies required
18. Good story telling and communication skills
19. Very strong analytical skills & high business knowledge as a broad perspective is needed to identify channel opportunities
20. Strategic thinking. Ability to see connection in data, anticipate potential risks/opportunities, and optimize & simplify processes.
21. Self-driven, able to work independently and take initiative
22. Team player & Proactive collaboration
23. Resilience and adaptability to change
24. Capacity to work under pressure and tight deadlines
25. Experience in stakeholder management
Why PepsiCo Iberia?
PepsiCo Iberia, part of the Western Europe Operating Unit, is home to a team of nearly 3,000 talented employees across our Barcelona, Madrid, Vitoria and Lisbon headquarters, and our production sites in Spain and Portugal.
With iconic brands like Pepsi, 7UP, Alvalle, Lay’s or Doritos, we continue to shape the food and beverage landscape as one of the region’s leading companies.
At PepsiCo, you’re not just joining a business - you’re joining a culture that champions innovation, encourages bold thinking and empowers every individual to make an impact.