Overview
Our client is a fast-growing international product company with offices in Warsaw, Barcelona, and Virginia, plus a globally distributed team. Their culture is built on diversity, innovation, and collaboration, propelling us to the forefront of mobile app monetisation. They are united by a shared mission: empowering people to discover and grow their talents. Their cutting-edge platform and talented, globally dispersed team drive them forward.
In this high-impact role, you’ll lead our marketing analytics efforts across acquisition, retention, and monetisation. You'll act as the bridge between raw data, data science, and strategic decision-making, guiding campaigns and portfolio-level strategies for sustained growth.
Key Responsibilities
- Guide marketing analytics across paid UA, retention, and monetisation initiatives.
- Spot inefficiencies, trends, and growth potential throughout the user journey.
- Partner with Product, Creative, Monetisation, and UA teams to influence strategy.
- Design and analyse experiments (creative tests, targeting changes, LTV impact, etc.).
- Translate insights into actionable recommendations for leadership and execution teams.
- Collaborate with Data Science on forecasting, predictive models, and performance tracking.
- Develop scalable dashboards, reporting frameworks, and processes for faster decision-making.
- Help define long-term strategy by identifying new, data-driven growth levers.
What You'll Bring
- 5+ years in marketing analytics for mobile gaming, with at least 1–2 years in a leadership or senior role.
- Deep understanding of UA mechanics, mobile ad ecosystems, and campaign performance metrics.
- Expert-level SQL; experience with large-scale databases like ClickHouse is a plus.
- Strong Python skills (Pandas, NumPy) for analysis and automation.
- Skilled at building dashboards and visual insights using Matplotlib, Seaborn, Tableau, Metabase, or Power BI.
- Proficient in A / B testing, from design to interpretation.
- Experience translating data science outputs into usable UA insights.
- Excellent communication, able to influence stakeholders and tell compelling stories with data.
- Strategic thinker who balances granular detail with the big picture.
- Familiarity with attribution tools (e.g., Appsflyer, Adjust), AdTech platforms, and UA automation.
Responsibilities
- Conduct market research and analysis related to competitive landscape, market trends, and business development
- Uncover insights and make recommendations based off of this analysis and research
- Distil complex marketing analysis into clear, simple presentations
- Track, analyse, and report marketing initiatives
Qualifications
- Bachelor's degree or equivalent experience
- 1-2 years' experience holding an analytical, sales, business development, or business intelligence role
- Strong analytical skills
- Proficient in Microsoft Office Suite
#J-18808-Ljbffr
📌 Lead Marketing Analyst
🏢 PowerUp Talent
📍 Lérida