Overview
Head of Lead Generation to drive high-volume, multi-country B2C lead generation campaigns focused on driver acquisition. You will lead the strategy, execution, and optimization of digital and none-digital campaigns across multiple channels to deliver consistent, high-quality driver leads that fuel the growth of our partners.
Note: This description has been refined from the original to ensure proper formatting and readability while preserving all substantive content.
Responsibilities
* Strategy & Planning: Design and execute scalable lead generation strategies across multiple European countries and cities.
* Campaign Execution: Manage 30+ simultaneous multi-channel campaigns, optimizing for volume, quality, and cost efficiency.
* Team Leadership: Lead and mentor a team of performance marketers, media buyers, and analysts to ensure consistent delivery.
* Data & Analytics: Monitor, analyze, and report on campaign performance metrics (CPL, conversion rates, ROI) to inform strategic decisions.
* Market Customization: Localize messaging, creatives, and targeting strategies for different markets while ensuring compliance with local regulations (e.G., GDPR).
* Innovation & Automation: Implement marketing automation tools and processes to scale efficiently while maintaining lead quality.
* Stakeholder Management: Collaborate with internal teams and external stakeholders (like Amazon, Uber, and others) to align on goals, priorities, and lead quality.
Skills Required
* Proven Experience: 7+ years in B2C lead generation, preferably in logistics, mobility, or gig-economy sectors.
* Multi-Market Expertise: Hands-on experience managing multi-country campaigns in Europe.
* High-Volume Campaigns: Demonstrated ability to manage 30+ concurrent campaigns with significant budgets (€500K+/quarter).
* Analytical Mindset: Strong skills in data analysis and tools like Google Analytics, Meta Ads Manager, Google Ads, HubSpot, and CRM platforms.
* Leadership Skills: Experience leading cross-functional marketing teams.
* Innovation-Driven: Track record of adopting new channels, testing innovative strategies, and using automation to scale.
* Strong Communication: Excellent communication and stakeholder management skills, with fluency in English (other European languages a plus).
What we Offer
* International work environment – Join a diverse team of 20+ nationalities.
* Hybrid work, 2 days from office.
* Working hours: 9:00h - 18:00h
* Extra day off – Celebrate your birthday with a paid day off.
* Free coffee, tea, and drinks – Stay energized throughout the day
Recruitment Process
* Screening call with the HR team: A cultural and technical introduction.
* Business Case - Hands-on scenario or challenge
* Job and experience interview with the hiring manager: A deep dive into your experience and future vision.
* Final meet with CEO
At the Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Transportation, Logistics, Supply Chain and Storage
Get notified about new Head of Performance jobs in Barcelona, Catalonia, Spain .
#J-18808-Ljbffr