About Platform Engineering
Platform Engineering (platformengineering.Org) is home to the world’s largest community of platform engineers. Through events like PlatformCon, which brings together over 35,000+ participants every year, we connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.
Overview
We’re looking for a Growth Marketing Manager to help us scale our paid marketing engine and drive measurable growth across multiple channels. You’ll own our ad campaigns on Google and Meta, experiment with new growth levers, and help us optimize the full funnel, from ad click to conversion.
Responsibilities
- Running and optimizing paid campaigns across Google Search, Meta Ads and LinkedIn Ads
- Analyzing performance data (CTR, CPC, CPA, ROAS, CVR) and making data-driven optimization decisions
- Collaborating with design and content teams to create ad creatives and landing pages that convert
- Running experiments to improve website conversion rates and lead quality
- Helping test new organic channels (e.G., YouTube Shorts, Instagram) to expand our growth footprint
- Managing lead flows in HubSpot and identifying opportunities for automation and optimization
- Staying ahead of performance marketing trends, tools, and platform updates to keep our growth engine sharp
What We’re Looking For
- 2–3 years of experience in growth marketing or performance marketing, ideally in a B2B SaaS environment
- Working knowledge of Google Analytics, Tag Manager, and conversion tracking
- Strong interest in AI and automation, ideally with hands-on experience using AI tools and workflow platforms
- A data-driven mindset, comfortable analyzing numbers, spotting trends, and acting fast
- Some experience managing social media calendars and understanding content performance metrics
- Curious, experimental, and proactive. You like testing new formats, learning fast, and iterating often
- Excellent written and spoken English. You care about clarity, tone, and precision
- Bonus: experience with HubSpot, LinkedIn Ads, Airtable
Why you’ll love working with us
- Your work will reach tens of thousands of engineers worldwide
- You’ll own meaningful growth levers across paid, social, and conversion optimization
- Shape the future of platform engineering through events like PlatformCon
- Fully remote team across Europe
- A role with room to grow into strategy, channel ownership, as our growth team expands
- Competitive salary, equity, and a collaborative, inclusive culture
If you’re excited about growth marketing, love turning data into growth, and want to help shape the future of platform engineering, we’d love to hear from you!
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