Company Description
Travel Smarter is an AI-powered platform designed to optimize frequent-flyer strategies by analyzing flights, credit cards, alliances, and real-time earning rules from over 65 airlines.
By leveraging a cutting-edge intelligence engine, Travel Smarter offers personalized insights into tier-point and mileage progression, helping users identify areas where they can maximize value.
The platform provides actionable guidance on crediting, matching, and optimizing travel decisions so users can earn rewards more efficiently and make every journey more beneficial.
We're seeking an experienced marketing executive with deep expertise in the travel loyalty space to join our team as a Fractional CMO.
In this strategic leadership role, you'll drive our marketing vision, build our brand presence, and accelerate growth—all while working on a versátil, fractional basis.
This is an ideal opportunity for a seasoned marketing leader who understands the nuances of loyalty programs, points currencies, and travel rewards ecosystems, and wants to make a significant impact without the commitment of a full-time executive role.
What you'll do:
Develop and execute comprehensive marketing strategies aligned with business objectives
Build and optimize our marketing infrastructure, processes, and tech stack
Lead demand generation initiatives across digital channels
Guide brand positioning, messaging, and go-to-market strategy
Analyze marketing performance metrics and optimize ROI
Mentor and collaborate with our existing marketing team members
Partner with leadership on growth initiatives and strategic planning
What We're Looking For
Required:
10+ years of marketing experience with at least 5 years in senior leadership roles
Deep knowledge of the travel loyalty industry (airline miles, hotel points, credit card rewards, loyalty program ecosystems)
Proven track record of driving measurable growth and revenue impact
Deep expertise in digital marketing, brand strategy, and customer acquisition
Experience scaling marketing functions at growth-stage companies
Strong analytical skills with data-driven decision-making approach
Excellent communication and stakeholder management abilities
Preferred:
Previous fractional or consulting experience
Direct experience working with airlines, hotel chains, OTAs, or loyalty program providers
Understanding of points valuations, redemption strategies, and loyalty program mechanics
Familiarity with travel marketing tools and affiliate ecosystems
Track record of building high-performing marketing teams