About the Company
At HOFF we have been redefining sneakers and are entering an exciting new phase of international expansion and brand elevation. We are looking for a visionary Product, Merchandising & Buying Director to shape the future of our collections, strengthen our global product identity, and build a high‑performing, data‑driven organization. This is a transformational leadership role combining creativity, strategy, and commercial excellence to scale HOFF into a globally admired design‑led footwear brand.
Mission
Build a structured, scalable, and high‑performing product and buying organization that drives international growth, maximizes profitability, and strengthens HOFF’s brand positioning.
Key Responsibilities
* Collection Strategy & Planning
o Define HOFF’s global collection architecture, ensuring the right balance between creativity, commerciality, and brand positioning.
o Lead assortment strategy across categories, pricing, regional needs, and seasonal calendars.
o Drive product lifecycle management, ensuring a strong balance between innovation and carry‑over.
* Buying & Inventory Management
o Lead global buying strategy across Retail, E‑commerce, and Wholesale channels.
o Oversee Open‑to‑Buy (OTB), inventory planning, stock efficiency, and replenishment strategies.
o Optimise sell‑through, stock rotation, and margin performance while minimising markdown exposure.
* Commercial Performance
o Own product performance, revenue, gross margin, and forecast accuracy.
o Monitor sell‑in/sell‑out performance and drive corrective actions when needed.
o Define pricing architecture aligned with brand and profitability goals.
* Cross‑Functional Leadership
o Partner closely with Founder, CEO, Design, Sales, Manufacturing, and Finance teams to align product strategy with business objectives.
o Ensure product, inventory, and commercial decisions support international growth.
* Team & Organisational Development
o Lead and structure the Product Merchandising & Buying function.
o Define team KPIs, processes, and ways of working to build a high‑performing, commercially driven organisation.
o Create a performance‑driven and commercially disciplined culture.
This is the type of profile we are looking for
* 10+ years of leadership experience in Product Merchandising and Buying within footwear or lifestyle brands.
* Strong expertise in collection architecture and inventory strategy.
* Experience managing multi‑channel and international businesses.
* Strong financial acumen (OTB, margin management, forecasting).
* Strategic thinker with hands‑on execution capability.
* Proven experience on successfully leading multicultural teams.
* Strong stakeholder management at executive level.
* Fluent in English; Spanish.
Location
Alicante (Headquarters)
Ready to shape the future of HOFF?
This unique opportunity to play a defining role in the next chapter of an ambitious international brand – shaping product strategy, driving commercial excellence, and building the foundations for long‑term global growth – is for you. If you are passionate about product, performance, and building brands with purpose, we would love to hear from you.
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