Social Media & Influence Specialist (m/f/x)
Apply for the Social Media & Influence Specialist role at Pernod Ricard.
Leads an integrated approach to owned social channels and influence marketing, spearheading strategies that elevate the consumer experience and drive engagement across Pernod Ricard Spain’s portfolio of brands.
Through creativity, cultural relevance and cross‑functional collaboration, this role ensures our brands show up boldly and consistently in social and influencer ecosystems. The position reports to the Senior Media Manager within Marketing Acceleration for Spain.
Key responsibilities
- Define and lead the Social Media & Influence strategy in line with brand and business objectives.
- Oversee a team of Community Managers (in‑housing partner) to ensure best‑in‑class daily execution.
- Partner with creative, media, PR and influencer agencies to deliver standout, brand‑right content and activations.
- Design and manage the influencer approach (macro/micro/nano, KOLs, ambassadors), building long‑term, authentic relationships.
- Ensure consistency in tone of voice, visual identity and best practices across all social and influencer touchpoints.
- Share results, learnings and inspiration regularly with brand and transversal teams.
- Strong collaborator, comfortable working with multiple stakeholders and “internal clients” – impeccable organization and ability to manage multiple projects and teams simultaneously.
- Deep passion and understanding of social platforms, creators and culture.
- Creative, trend‑savvy mindset with a sharp eye for impactful ideas and talent – proactively identify new trends, formats, creators and market opportunities to develop creative ideas for our brands.
- Strategic yet hands‑on, able to move from big picture to execution quickly – define KPIs and make data‑driven decisions.
- Clear, confident communicator, able to brief, inspire and give feedback.
- Solution‑oriented, adaptable and comfortable in a fast‑changing environment.
- Specialized in brand building in social environments, operating from brand territories and always‑in strategies, leveraging social listening to convert conversation into cultural relevance, creative effectiveness, and results.
Requirements
- 5+ years of experience in Social Media and influencer/creator marketing, ideally on lifestyle, FMCG brands, entertainment or fast food.
- Proven track record delivering impactful Social & Influence programmes exceeding objectives on owned social and influencer activations.
- Experience managing agencies and partners, as well as guiding or mentoring teams.
- English is a must; additional languages are a plus.
Seniority level
Associate
Employment type
Full‑time
Job function
Marketing
Industries
Beverage Manufacturing
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