Career Opportunities with AgroFresh Inc.
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Regional Marketing Specialist, EMEA (based in Valencia)Advancing the Future of FreshnessTM, Together
AgroFresh is a fast-moving, dynamic company dedicated to delivering integrated near- and post-harvest solutions for more freshness and quality, every step of the way from harvest to home. From next-gen digital monitoring and analytics and plant-based coatings to integrated fungicide solutions and SO2 generating sheets for more intelligent packaging, you can count on us for a full suite of near- and post-harvest solutions that help enhance quality and extend the shelf life of your fruits and vegetables.
When you work at AgroFresh, you work with the leading experts in near- and post-harvest technologies to proactively solve the most pressing challenges. Imagine a world where the produce supply chain has more time every step of the way. Where products get to consumers exactly as the grower intended. Where food loss is minimized, sustainability maximized, and business empowered. This is the world of Smarter Freshness.
What the Role DeliversWe are looking for a Regional Marketing Specialist EMEA to drive high-quality execution of marketing programs across key customer touchpoints, bringing AgroFresh's value proposition—Science, Solutions, Sustainability—to life in the market.
This role is focused on field marketing and activation, ensuring strong and consistent execution across trade shows, customer events, media, and integrated campaigns, while leveraging our Salesforce CRM platform to track performance and support the sales cycle.
You will work closely with global marketing and sales teams to ensure marketing activities are directly aligned with crop cycles, market priorities, and customer needs, and contribute to measurable commercial impact across EMEA.
Key ResponsibilitiesIn order of relative importance
Customer Touchpoint Execution (Core Focus)
Lead execution of key regional marketing activations, including trade shows, congresses, and conferences, AgroFresh Xperience customer events, industry events with speaking opportunities.
Ensure strong, consistent brand presence and messaging across all touchpoints
Coordinate logistics, content, and agency support for high-quality execution
Manage media activities through external agencies, ensuring alignment with positioning and performance objectives
Sales Enablement & Market Support
Partner closely with sales teams in key EMEA markets to support local priorities, customer needs, and sales cycles across different crops
Localize and create relevant marketing assets for the key market (reports, brochures, landing pages, website content, and branding materials).
Contribute to lead generation and follow-up processes linked to field activities
Campaign Execution & Demand Generation
Execute multi-channel marketing campaigns (paid, owned, earned) aligned with regional priorities
Adapt global campaigns to local market dynamics and crop cycles
Support lead nurturing and conversion in coordination with sales teams
Execute and track campaigns within Salesforce CRM (core requirement)
Support use of Salesforce Marketing Cloud for campaign deployment and automation
Ensure proper lead capture, tracking, and attribution from events and campaigns
Maintain data quality and support reporting on performance
Digital & Social Media Management
Manage regional social media execution (LinkedIn and relevant platforms)
Coordinate content planning, publishing, and engagement tracking
Work with agencies to ensure consistency and effectiveness
Performance Tracking & Optimization
Track performance of events, campaigns, and media activities against KPIs
Provide insights and recommendations to improve effectiveness and ROI
Contribute to a more data-driven approach to marketing execution
Finance / Budget Management
Monitor marketing budgets and expenses to ensure cost-effectiveness and ROI
Manage and process POs and invoices for various vendors
Cross-functional Coordination
Partner with sales, R&D, Product Portfolio Management, and Regulatory to ensure marketing is commercially relevant, technically accurate, and compliant
Translate cross-functional input into clear, customer-relevant execution across campaigns and touchpoints
Who to Work WithPrimary internal and external stakeholders
Global Commercial Marketing Director (primary reporting line)
Regional Commercial teams
Global Marketing & Communications
External agencies and vendors
How We WorkAgroFresh core competencies – those in italics apply for people leaders
Accountability for Results
Customer Centricity
One AgroFresh
Owns the Talent
What the Job Requires
Bachelor's degree in Marketing, Business, or related field
4+ years of experience in field marketing in an international B2B marketing environment
Experience working across multiple countries within EMEA
Experience in commercially driven organizations with long sales cycles and/or distributor-based models (strongly preferred)
Customer and results-driven mindset with passion for execution and impact
Strong organizational and project management skills
Strong execution mindset with attention to detail and ability to deliver under deadlines
Ability to coordinate multiple stakeholders across regions, both internal and external
Comfortable working in a fast-paced international environment
What to Have Done and Know How to DoThese skills and experiences are highly desirable; however, they do not preclude exceptions based on an individual's performance history and demonstrated potential.
Strong hands-on experience with Salesforce or similar CRM platform (campaign execution, lead tracking, reporting)
Proven experience executing field marketing activities and events in a B2B environment
Experience managing agencies (media, events, or digital)
Experience managing social media platforms in a professional context
Experience in agriculture, AgTech, fresh produce, or food-related industries
Experience with Salesforce Marketing Cloud or similar automation and campaign workflows
Exposure to lead lifecycle management and funnel optimization
Fluent in English and Spanish (mandatory), French and any additional EMEA language is an advantage
Why Work Here
We work every day to improve the quantity and quality of fresh produce and reduce food waste – that is important to every person on the planet!
We have a rich history and are known for our quality products.
We have an enterprising spirit and are looking for like-minded problem-solvers to help us accomplish our goals.
We focus on the Critical Few priorities that are important for us and our customers and then hold ourselves accountable to deliver.
We are growing and transforming – both our business and the industry.
We are committed to developing our colleagues and helping you advance in your career.
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