Our client, a leading automobile manufacturer, is recruiting for a
A continuación se detalla todo lo que necesita saber sobre lo que implica esta oportunidad, así como lo que se espera de los solicitantes.
Vehicle Sales Directo r to join their business in
Spain.
Position Title:
Vehicle Sales Director
Position Type
Permanent
Start Date:
ASAP
Location:
Madrid, Spain
Responsibilities
1. Sales Strategy & Business Planning
Develop and execute the vehicle sales strategy, annual sales targets, and implementation plans for the Spanish market, aligned with the company's overall strategy;
Define product mix, pricing strategy, sales rhythm, and dealer sales policies based on market conditions and competitive analysis;
Conduct regular sales performance analysis and provide business insights and recommendations to management.
2. Sales System & Process Development
Build the local vehicle sales organization, structure, roles, and responsibilities from 0–1;
Establish sales processes, KPIs, target breakdown mechanisms, and performance management systems;
Drive standardization and digitalization of sales operations through CRM, DMS, and sales reporting tools.
Manage dealer sales performance, ensuring achievement of sales targets and healthy sell-out;
Monitor dealer inventory levels, sales efficiency, and price execution;
Implement dealer incentive programs, sales policies, and commercial terms in coordination with HQ;
Work closely with the Dealer Network and After Sales teams to ensure strong end-to-end dealer operations.
4. Volume Delivery & Market Expansion
Drive vehicle sales volume, market penetration, and revenue growth;
Support new model launches, sales campaigns, and regional market expansion;
Coordinate with Marketing & PR teams to improve lead conversion and retail performance.
5. Pricing, Inventory & Risk Management
Manage vehicle pricing discipline and prevent price erosion or channel conflicts;
Oversee dealer inventory planning, stock turnover, and risk mitigation;
Coordinate with Supply Chain, Logistics, and Finance teams to optimize vehicle supply, delivery timing, and cash efficiency.
6. Team Leadership & Cross-functional Collaboration
Build, lead, and develop the local sales team (regional sales, dealer sales, key account roles);
Set clear objectives, manage performance, and develop sales capabilities;
Work closely with Marketing, After Sales, Product, Dealer Network, Finance, and HQ teams;
Act as the key vehicle sales interface between HQ and the local organization.
Requirements
Bachelor's degree or above in Business, Marketing, Engineering, or related fields;
10+ years of experience in automotive vehicle sales, including at least 5 years in a senior sales leadership role;
OEM or large automotive group experience is required; new energy / EV sales experience is a strong plus;
Experience in building or scaling vehicle sales operations (0–1 or expansion) in European markets is highly preferred. xohynlm
Strong understanding of vehicle sales operations, dealer management, and channel performance;
Proven ability to develop sales strategies and drive execution;
Familiarity with sales systems such as CRM, DMS, and sales analytics tools;
Ability to balance sales volume, profitability, brand positioning, and channel health.