Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist, based at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities :
* Develop and implement strategies for customer engagement, acquisition, and retention in line with the overall CRM strategy.
* Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimizing contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
* Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
* Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
* Use analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments.
* Collaborate closely with cross-functional teams to ensure the successful go-to-market of CRM initiatives.
* Contribute to marketing investment planning, assess ROI, and simulate economic impact.
* Work with customer support and sales teams to incorporate customer and retail feedback, continuously enhancing the overall customer experience.
* Define and develop loyalty & partnership opportunities and initiatives through various programs, establishing clear objectives, targets, and business cases.
Technical skills :
* Bachelor's degree in marketing, business, or a related field.
* Proven experience in marketing, with a focus on CRM, Loyalty, or Partnerships.
* Knowledge of the marketing mix landscape, functioning, and dynamics of key channels (digital and non-digital), core KPIs, processes, and tools.
* Understanding of how to develop marketing strategies based on customer insights and generate business through activities across the customer lifecycle (acquisition, nurturing, loyalty, upsell, win-back, etc.).
* Strong analytical skills and the ability to extract key insights to inform business decisions, with a focus on KPI monitoring.
* Excellent communication skills in Spanish and English.
* Proficiency in Office applications, especially Excel, PowerPoint, and Word.
* Customer understanding and orientation.
* Performance and goal-oriented with a strong sense of accountability.
* Ability to adapt to a dynamic, fast-paced retail environment.
* Strong collaboration skills and ability to build effective working relationships across teams.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with enhancing our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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